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15 July 2009


Thanks for this well written and useful article Paul.

After almost 7 months of intense work managing the development of our product, I'm fully and enthusiastically engaged in offering the thing to the world. Of course, I want a memorable, effective and *genuine* USP/CVP.

I like this one from SaddleBack Leather - "They’ll Fight Over it When You’re Dead."

More than anything else, it's memorable and original.

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