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07 July 2009


Following up on the Emotional Selling Proposition I found this interesting item on the Engaging Selling Point

This argues that as each product or service is an experience, to trigger desire or want, it is necessary to have an engaging selling point which

a)creates a sense of involvement for the potential buyer

b) leads to a buying decision or at least an action that is a move towards buying.


I like this idea of an Engaging Selling Point (or an EnSP) and on the same website there is a 20 page pdf which looks at the EnSP in more detail


I haven't read it all in detail yet but it looks good.

For other blogs around the same type of theme as the Emotional Selling Proposition and how you can differentiate your business see

Customer Value Propositions


Famous USP & Slogan Examples


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