Because I am reading an NLP book at the book, I thought I would return to Dr Harlan Kilstein's series of videos - 30 Days To Communications Excellence.
Today I bring you video 7 so if you missed the earlier videos you can catch them here:
NLP in Marketing - Videos 1 to 3
Improve Your Communications With NLP - Videos 4 to 6
In this video and day 7, Harlan talks about procrastination.
Harlan picks up the NLP concepts of towards and away:
- Towards - what do you want to move towards?
- Away - what do you want to avoid?
Different people have different preferences although most function with their own personal balance of towards and away motivation.
Have you identified your ultimate goals and ultimate pain points?
Harlan refers to an audio in this video which you can find on his website - boost your credibility - but Harlan makes it clear you should not listen to this in the car.
Video 8 - When NLP Doesn't Work
Representational systems - hearing, feeling, seeing - don't work in copy because most people sub-vocalise what they read in a book or online. They pronounce the words in their mind.
If you try to cater for everyone in your writing, you miss your target and confuse people. As Harlan explains, it is much better to be neutral or to target the auditory state.
Video 9 - Anchoring
Harlan gets romantic as he introduces the idea of anchoring - linking emotions to some kind of unique trigger.
This creates a response to a memory of past communications or feelings.
Linking back to emotions can be very powerful.
Dr Harlan Kilstein has been studying and using NLP for many years and has put together these 30 days worth of videos to teach the basics of NLP.
Harlan specialises in using NLP to write some of the most persuasive sales copy being produced because it guides the prospects mind without overt selling and manipulation.
You can learn more about how Harlan uses NLP in his copywriting at NLP Copywriting
Disclosure - I am an affiliate for Harlan Kilstein and if you buy after clicking through from one of my links, I will be paid a commission.