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07 July 2009


Sorry, but I just don't think sales is that easy. You can't just follow a simple one page outline and expect to be successful in sales. Sales is a tough job that takes a lot of practice and dedication. Each sales call and each prospect brings a unique situation that you must figure out and react accordingly.


Thanks for your comment and I agree with your last two sentences.

Sales can be a tough job and each call is different but that's precisely why I think it is important to have some simple rules and underlying principles to fall back on.

Sean McPheat is recognised as one of the leading sales trainers in the UK and he teaches much more than can be covered in one page.

But this one page provides a framework.

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