In a world that overcomplicates, I love simple. Making the black art of selling simple is exactly what Sean McPheat of MTD Sales Training does with his one page summary "Successful Selling In A Nutshell".
Successful Selling In A Nutshell
Get this one page sales summary, learn it, sell by it and keep it in your briefcase and by your desk - it is that good.
I had a fascinating afternoon last year with Sean and he has done a great job for summing up the sales process and presented it in a compelling and colourful way.
Successful selling is simple when you follow the guidance in this one page summary.
Great job Sean and you have inspired me to think about how I present some of my ideas.
Sorry, but I just don't think sales is that easy. You can't just follow a simple one page outline and expect to be successful in sales. Sales is a tough job that takes a lot of practice and dedication. Each sales call and each prospect brings a unique situation that you must figure out and react accordingly.
Posted by: John | 10 August 2009 at 03:36 AM
John
Thanks for your comment and I agree with your last two sentences.
Sales can be a tough job and each call is different but that's precisely why I think it is important to have some simple rules and underlying principles to fall back on.
Sean McPheat is recognised as one of the leading sales trainers in the UK and he teaches much more than can be covered in one page.
But this one page provides a framework.
Posted by: Paul Simister | 10 August 2009 at 07:21 AM