In a world that overcomplicates, I love simple. Making the black art of selling simple is exactly what Sean McPheat of MTD Sales Training does with his one page summary "Successful Selling In A Nutshell".
Successful Selling In A Nutshell
Get this one page sales summary, learn it, sell by it and keep it in your briefcase and by your desk - it is that good.
I had a fascinating afternoon last year with Sean and he has done a great job for summing up the sales process and presented it in a compelling and colourful way.
Successful selling is simple when you follow the guidance in this one page summary.
Great job Sean and you have inspired me to think about how I present some of my ideas.