I have written a few articles about advertising slogans and taglines on the Business Coaching Blog.
This is something that I need to do more because this positioning in a customer's mind is the essential element in brand marketing.
I know I have argued in the past against brand marketing and in favour of direct response marketing, but building a brand can be a longer term benefit of individual marketing campaigns designed to create action.
For more details, see the book Positioning Battle For Your Mind by Al Ries & Jack Trout.
Articles About Advertising Slogans
30 Days To $10k Extra Profit - this is a slogan I use to promote ProfitableGrowthStrategies.com
Where To Use Your Advertising Slogan
Here are links to other articles which will help you put your slogan or tagline to best use.
Advertising - Attracting Attention - Blogs & Websites - Elevator Speech - Internet Marketing - Networking - PR Tips - Referrals - Social Media Marketing - TV Commercials - Unique Selling Propositions - Word Of Mouth Marketing - Yellow Pages Advertising
The Six Steps Profit Formula - Free Report (Click On Image)