The issue of whether a coach should be a certified coach is a contentious subject.
Certified Coaching Schools And Organisations Believe In Certified Coaches
The certified coach training schools and companies have a vested interest in selling the training and certification process and will argue that you must be a certified coach if you want to work as any kind of coach - life coach, success coach, executive coach, marketing coach or small business coach.
After all, it is how they make their money and is their reason for being.
Most Certified Coaches Believe That Certification Matters
Many of the coaches who have been through the certified coaching process make a huge thing about being a certified coach, and that clients really must search out and only deal with certified coaches.
But that makes sense. It rationalises the decision they have already made, makes sense of the money and the time they invested in becoming a certified coach and helps to differentiate them from the fakes and shams who call themselves coaches but who aren't certified.But Do Clients Think That Coaching Certification Matters?
I don't think so, at least for the majority of clients who haven't been brainwashed by the certified coaching vested interests.
I have been self employed since 1995 and I have never been asked about any kind of coaching certification except by other coaches.
Certified coach training is built up by the certified coaching profession but what if it really doesn't matter to clients?
UK coach trainer, Dan Bradbury has shared some startling statistics about the false promises made by coaching schools (see the Life Coaching Conspiracy).Coaching Certification Raises Standards
Coaching certification is good to the extent that it raises professional standards and teaches people about the basic process of coaching.
It is also good for establishing an ethical code for dealing with clients - although fair dealing makes sense commercially anyway since a major factor in coaching success is repeat business and referrals.Coaching Certification Destroys Differentiation
If certified coaching is the be all and end all for coaches, then clients should be looking for a certified coach.
But then how do you tell one certified coach apart from another?
The fact that many recently qualified coaches place such emphasis on being certified, creates an amorphous mass.
Think of other professions.
Have you tried to choose an accountant and lawyer, met a few of them and really not had any way to make a decision?
Especially if the main argued was "I am a chartered accountant and CPA. Hire me I know what I am doing."
The main thing I hear from clients is that they want to know what the coach can do and how the coach can help.
The coaching certification may open the door with some, but it doesn't seal the deal.
But are Dan Kennedy and Jay Abraham certified coaches?
No and they don't want to be. They have unique approaches and techniques and earn far more than the normal coach.
I am very interested to hear what you think about the certified coach debate so please leave a comment.
Can you declare your position as well as your thoughts e.g. certified coach, non-certified coach, client or potential client so that readers can see what frame you are coming from.