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If you want to know more about Features, Advantages and Benefits then I have found some more blogs and articles that give you details.

From Presentation Pointers - Sell Features, Advantages, And Benefits

http://www.presentation-pointers.com/showarticle/articleid/316/

An article by Juliette Denny on Ezine Articles

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

From Marketing Ideas

Features Advantages And Benefits How to Add "Zaz" To Your Advertising

http://www.marketing-ideas.org/Features-Benefits.php

On Business Bricks - Turning Features and Advantages into Benefits

http://www.businessbricks.co.uk/old/brick18.shtml

From Sean McPheat and MTD Sales Training - Features And Benefits, But Don’t Forget The Motives Too!

http://www.mtdsalestraining.com/mtdblog/tag/features-advantages-benefits

Paul in 1991 I added an "E" to the FAB 3 selling model to create the FABE 4 model.

"E" is the Emotional Link. The "E-Link" is the primary feeling the buyer wants to experience.

Discussing the "E Link" makes it personal. It touches the person at a deep level and punctuates the FAB model in a powerful way.

Here is FABE 4 model from my "21 Ways to Double Your Sales" action guide:

http://thenewgame.com/FABE4_Selling.pdf

Thanks for the insight Paul.
Keep up the good work.

Mitch Axelrod
http://thenewgame.com

Mitch

Thanks for giving my readers access to this document.

Readers, if you are not familiar with Mitch, he has a great sales training / business growth program called

The New Game Of Selling

You can read my review at

http://businesscoaching.typepad.com/the_business_coaching_blo/2008/10/new-game-of-selling-mitch-axelrod.html

or jump straight to the sales page at

http://www.newgameofselling.com

I'd be interested to hear your stories on how moving to FAB selling, emphasising features, advantages and benefits has helped you.

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