« Customer Service Moments Of Misery & Magic | Main | Millionaire Mind in Turbulent Times London »

11 August 2009


If you want to know more about Features, Advantages and Benefits then I have found some more blogs and articles that give you details.

From Presentation Pointers - Sell Features, Advantages, And Benefits


An article by Juliette Denny on Ezine Articles

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

From Marketing Ideas

Features Advantages And Benefits How to Add "Zaz" To Your Advertising


On Business Bricks - Turning Features and Advantages into Benefits


From Sean McPheat and MTD Sales Training - Features And Benefits, But Don’t Forget The Motives Too!


Paul in 1991 I added an "E" to the FAB 3 selling model to create the FABE 4 model.

"E" is the Emotional Link. The "E-Link" is the primary feeling the buyer wants to experience.

Discussing the "E Link" makes it personal. It touches the person at a deep level and punctuates the FAB model in a powerful way.

Here is FABE 4 model from my "21 Ways to Double Your Sales" action guide:


Thanks for the insight Paul.
Keep up the good work.

Mitch Axelrod


Thanks for giving my readers access to this document.

Readers, if you are not familiar with Mitch, he has a great sales training / business growth program called

The New Game Of Selling

You can read my review at


or jump straight to the sales page at


I'd be interested to hear your stories on how moving to FAB selling, emphasising features, advantages and benefits has helped you.

The comments to this entry are closed.

The Six Steps Profit Formula - Free Report

Please Watch This 58 Second Video - It's Important

Click To Find Out More

Your Profit Coach Services

  • As a business coach, I help small business owners profit from differentiating their businesses so they improve their competitive edge, stand out in a crowded marketplace and win customers.
  • I only work with coaching clients in the UK and can be contacted at paul@plancs.co.uk or please call 0121 554 4057.

Beauty and the Beast

  • The beauty is my Italian spinone Gina, the not so hairy one is me...

The Profit Tipping Point

FREE "Marketing Secrets For Small Business" Report

  • Are you looking for something in particular? My blogs are packed with information.


Business Coaching Blog Archives

Cookies Policy

Other Items

  • Copyright
    © Planning & Control Solutions Ltd 2007-2013 All Rights Reserved