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11 August 2009


If you want to know more about Features, Advantages and Benefits then I have found some more blogs and articles that give you details.

From Presentation Pointers - Sell Features, Advantages, And Benefits


An article by Juliette Denny on Ezine Articles

F-A-B SELLING! (Features, Advantages And Benefits) What Are They And How Are They Different?

From Marketing Ideas

Features Advantages And Benefits How to Add "Zaz" To Your Advertising


On Business Bricks - Turning Features and Advantages into Benefits


From Sean McPheat and MTD Sales Training - Features And Benefits, But Don’t Forget The Motives Too!


Paul in 1991 I added an "E" to the FAB 3 selling model to create the FABE 4 model.

"E" is the Emotional Link. The "E-Link" is the primary feeling the buyer wants to experience.

Discussing the "E Link" makes it personal. It touches the person at a deep level and punctuates the FAB model in a powerful way.

Here is FABE 4 model from my "21 Ways to Double Your Sales" action guide:


Thanks for the insight Paul.
Keep up the good work.

Mitch Axelrod


Thanks for giving my readers access to this document.

Readers, if you are not familiar with Mitch, he has a great sales training / business growth program called

The New Game Of Selling

You can read my review at


or jump straight to the sales page at


I'd be interested to hear your stories on how moving to FAB selling, emphasising features, advantages and benefits has helped you.

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