I have been busy with my Business Books Blog in recent weeks and I have looked at and reviewed a wide range of different business books.
Guerrilla Profits by Jay Conrad Levinson and Stuart Burkow
This should have been great - Guerrilla Marketing meets Jay Abraham style profit opportunity marketing - but it never clicked for me - 2 Stars
The Strategy And Tactics Of Pricing by Thomas Nagle and Reed Holden
The classic pricing book for any serious student of pricing which combines textbook authority with practical advice that works in the real world.
A terrific book with my highest five star rating
Neuromarketing by Patrick Renvoise and Christopher Morin
Fascinating book that combines the latest research on how the brain works with marketing to reconcile direct response marketing and brand based marketing. While it largely confirms what has been proven to work in practice, it is great to understand why it works. 4.5 Star rating.
Exploring Corporate Strategy by Gerry Johnson, Kevan Scholes and Richard Whittington
Overrated strategy textbook. I found this hard going so it only gets a 3 star rating.
Putting Customers First by Andy Bruce & Ken Langdon
Cute little book that combines marketing and customer service to create a customer focused and driven business. Short of details but I nice introduction to all the different ideas. 4 Stars.
Breaking The Bottleneck! 10 Profitable Ways To Make The "Theory Of Constraints" Work in Services by Neil R Jamieson
First impressions of a small book that applies TOC to services. This is a hot topic for me at the moment as you will see.
Neuro-Linguistic Programming In A Week by Mo Shapiro
Another hot topic for me at the moment although this book didn't teach me what I wanted to learn about NLP.
Another first impressions review as I look at how the theory of constraints works in services. Much weightier book than Breaking The Bottleneck!
Interesting book on finance for non-financial managers - 4 stars
Value Drivers by Mark Scott
A nice introduction to the world of competitive strategy and corporate strategy - 4 stars
The Goal by Eliyahu Goldratt and Jeff Cox
Since I am focusing my thoughts on the Theory of Constraints, it made sense to go back to this absolute management classic which wraps up the idea of performance improvement in manufacturing into a story for factory survival. A real eye opening and mind-expander - 5 stars.
The One Minute Sales Person by Spencer Johnson and Larry Wilson
I seem to have reviewed a lot of beginner books and this one is a nice primer on sales training which is again story based although it doesn't have the power of The Goal 4 stars
Another story book packed with business training, this time it is finance told in a romantic novel which is much better than it sounds - 4.5 stars
The Best Business Books
I have also put together another compendium of the best books following the success of the Best Marketing Books.
This time it is the turn of strategy with the Best Business Strategy Books.
What Do You Think?
If you have read any of these books, I would welcome your comments. It is always interesting to read different opinions.