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20 August 2009

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If you want to know more about the Elaboration Likelihood Model of Persuasion

Wikipedia

http://en.wikipedia.org/wiki/Elaboration_likelihood_model

Elaboration Likelihood Model at TCW

http://www.tcw.utwente.nl/theorieenoverzicht/Theory%20clusters/Health%20Communication/Elaboration_Likelihood_Model.doc/

Changing Minds

http://changingminds.org/explanations/theories/elaboration_likelihood.htm

This next one is an academic study into how the Elaboration Likelihood Model works in advertising for high involvement and low involvement decisions

It does look heavy going

http://www.eurojournals.com/ejss_7_1_11.pdf

persuading someone is really very hard! you just have to think of something to persuade someone without intercepting their thoughts!

If you are interested in persuasion, you will be interested in the League of Extraordinary Minds.

A group of 53 of the top business brains including persuasion experts like Robert Cialdini, Dan Ariely etc.

Panel interviews will cover

- How to persuade different personality types to buy from you...

- How to successfully deal with skeptical/apprehensive prospects and buyers...

- How to instantly build granite-like trust and credibility...
and six other panel interviews.

Best of all it is free

Join at https://schefren.infusionsoft.com/go/loemo/spinone/

(affiliate link)

More details at http://businesscoaching.typepad.com/the_business_coaching_blo/2009/05/league-of-extraordinary-minds.html

I liked this application of the Elaboration Likelihood model on why people are reluctant to switch from Microsoft to Linux or Mac.

http://www.osnews.com/story/15973/The_Elaboration_Likelihood_Model_Why_People_Won_t_Switch

Do you know any other ways the Elaboration Likelihood model of persuasion can be used.

I'd like to get a discussion going on this approach since is disagrees with some of the popular marketing ideas.

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