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20 August 2009


If you want to know more about the Elaboration Likelihood Model of Persuasion



Elaboration Likelihood Model at TCW


Changing Minds


This next one is an academic study into how the Elaboration Likelihood Model works in advertising for high involvement and low involvement decisions

It does look heavy going


persuading someone is really very hard! you just have to think of something to persuade someone without intercepting their thoughts!

If you are interested in persuasion, you will be interested in the League of Extraordinary Minds.

A group of 53 of the top business brains including persuasion experts like Robert Cialdini, Dan Ariely etc.

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More details at http://businesscoaching.typepad.com/the_business_coaching_blo/2009/05/league-of-extraordinary-minds.html

I liked this application of the Elaboration Likelihood model on why people are reluctant to switch from Microsoft to Linux or Mac.


Do you know any other ways the Elaboration Likelihood model of persuasion can be used.

I'd like to get a discussion going on this approach since is disagrees with some of the popular marketing ideas.

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