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10 August 2009

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Approaching a consumer in the midst of their buying cycle is also beneficial because at this point they have already weighed some of the pros and cons, as well as familiarized themselves with available options. What about using a group buying site where the more people buying a certain good the lower the price? The idea is that the overall cycle can be enhanced from Step 5, where word of mouth takes over and incentives are increased.

-Greg Mesaros, CEO of eWinWin

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