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28 October 2009


I was reading one of my earlier blogs on buyer behaviour and how to make people buy.

It included some research from The Vatican on the differences in the common sins between men and women and it has clear implications on how the marketing should be pitched differently.

If you are a man, your main sins in order are:

1. Lust

2. Gluttony

3. Sloth

But woman give in to different temptations:

1. Pride

2. Envy

3. Anger

You can read the full article at


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