The books reviewed in November on my Business Books blog includes a marketing book for coaches, a book on decision making, a guide to small business finance, an easy to read book on project management, the latest Ken Blanchard book I've seen, a direct marketing classic from Joe Sugarman
The full list is below:
Niche Marketing For Coaches by Hannah McNamara - a specialist marketing book for coaches rather than an in-depth examination of niche marketing.
The Decisive Moment by Jonah Lehrer - a fascinating look at how we use logic and emotions to make decisions and how each can give us the right or wrong answers.
Finance On A Beermat by Mike Southon, Chris West, Stephen King and Jeff Macklin is a light look at the essential topic of financial control.
Successful Project Management In A Week by Mark Brown - an introduction to planning and controlling a special project.
Who Killed Change? by Ken Blanchard with John Britt, Pat Zigarmi and Judd Hoekstra - change advice written up in a who-dunnit story.
Triggers by Joe Sugarman - a must-read book for any marketer or sales professional who wants to know how to get more sales.
It also includes a preliminary assessment of Just Ask Leadership by Gary Cohen.
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