Business Coaching

What Does Permission In Permission Marketing Really Mean?

Permission marketing is a phrase created by Seth Godin in the mid nineties to capture the change in approach needed to succeed with increasingly savvy and time-pressurised customers and consumers in the Internet age.

Permission marketing contrasts with interruption marketing.

Business Book Reviews November 2009

The books reviewed in November on my Business Books blog includes a marketing book for coaches, a book on decision making, a guide to small business finance, an easy to read book on project management, the latest Ken Blanchard book I've seen, a direct marketing classic from Joe Sugarman  

The full list is below:

The Performance Enhancement Quotient

The subject for the next League of Extraordinary Minds on Thursday December 3rd 2009 has been revealed.

It is:

"The Performance Enhancement Quotient: Making Everything You Do Bigger and Better Starting Now"

The Performance Enhancement Quotient may be a clumsy name but the area of personal productivity and performance is huge and very important to your success.

I mean who doesn't want to get more done in less time?

You can hear it for free by joining the League of Extraordinary Minds (this is an affiliate link and if you click through and then decide to take up the low priced offer I may earn a commission).

The top names who will be advising on the Performance Enhancement Quotient are:

The Death Of Coaching by Dan Bradbury

I've told you about Dan Bradbury - a fast rising star of the marketing advice for coaches niche - before but today I learn that Dan has posted a number of videos to YouTube, so in best magpie traditional I thought I would start picking them up and re-publishing them.

The first are to promote a free report called The Death Of Coaching (affiliate link).

OK this report is mainly focused at life coaches but the lessons are valid for business coaches and marketing coaches.

So here are the five videos. I should warn you that Dan is very young and brash but he is one bright cookie who is going to make a big name for himself.

How To Write Press Releases & Get Them Published Free PDF

Today I want to give you a free report - "Press Releases: How To Write Them And Get Them Published".

Report is no longer available.

In this PDF report you will learn:

Michael Gerber London - An Evening With Michael 8 December 2009

Michael Gerber is a huge inspiration to me and most of the business coaching profession with his seminal book The E Myth Revisited and I have just heard that he is coming to London and you can spend an evening with Michael Gerber on 8th December 2009.

His talk will be titled:

The E Myth Leadership: Why Small Businesses Fail And What To Do About It

 When you attend the Evening with Michael Gerber in London you will learn…

What's Going On With Small Business Loans & Overdrafts?

My friend and small business expert Rob Warlow is updating his popular ebook "The Secrets Of Getting Your Bank Manager To Say Yes" and would like to hear your feedback about what's going on with small business loans and overdrafts.

Rob has been a bank manager in the UK (Barclays I think) before being tempted to Africa where he has held various very high banking positions including CEO. He is also the owner of the Small Business Success website and Small Business Success Forum

As you can imagine, he knows his stuff but he wants to hear what it's like the other side of the desk.

So if you have ever wanted to tell a senior banker exactly what you think, then this is your chance...rant by all means but just don't blame him.

Army & Military Resettlement Into Business Management

I was planning to write an article about coaches choosing a special niche this week and then I received a phone call introducing me to an area that I would never have thought of.

Military officers and personnel who are returning back to civvy street and who want to go into business management.

Behind The Red Velvet Rope With Peter Thomson

If you are ready to stop swapping time for money and want to find a better way to leverage that most precious of resources, then I know you will be interested in the latest idea from one of my favourite mentors...

Peter Thomson.

Peter has started a new venture called "Behind The Red Velvet Curtain" as he seeks to teach people how to develop and profit from information products.

The Business Building Triple Play

The fourth web broadcast from the League of Extraordinary Minds focuses on "The Business Building Triple Play: The Three Key Levels that'll Multiply Any Small Business from the Inside Out".

In this broadcast the League switches from marketing and selling to how you can improve your business through your people and probably systems. These are of course, included as pillars 7 and 8 of my own Eight Pillars of Business Prosperity.  

The top business experts included in this panel interview are:

Ever Had Weeks When You Are Not Making Progress?

via content.ytmnd.com

via www.cutesexyfunnyawful.com

This caught my eye from blogging expert Andy Wibbels micro-blog- CuteSexyFunnyAwful in the new Typepad service.

I know how the cat feels, don't you?

It makes me tired just looking at it.

via content.ytmnd.com

David Ogilvy on Direct Response Advertising

Here is a very interesting video of David Ogilvy explaining why direct response advertising and marketing makes sense while general advertising doesn't.

Who is David Ogilvy? The founder of the giant Ogilvy & Mather advertising agency and a long term advocate of direct response when the world was using insipid marketing.

How To Be A World Class Copywriter In 30 Days...Or At Least Close Enough

If you need to learn copywriting and you need to learn copywriting quickly and to an extremely high standard, if not to become a world class copywriter then at least close enough then I have some great news for you.

I can't teach you how to be a world class copywriter but I know a man who can - Gary Halbert.

Even better you can get this copywriting advice for free - although there is a lot of sweat equity involved.

HALT Emotional Weakness & Marketing

I've written a few blogs recently about the power of emotional marketing recently and today I have learnt about the HALT acronym.

HALT is a way to help you to recognise your emotional weakness so that you can take steps to bring yourself back under control rather than reaching out for another fix. HALT is a method taught by Alcoholics Anonymous and other emotional support bodies.

HALT usually stands for Hungry, Angry, Lonely and Tired.

It's a pointer to help keep you aware of your emotions and an instruction. To halt and ask if you are giving into weakness.

Without trying appear too cynical, these are triggers that can make people buy.

Suspending Disbelief In Your Marketing

The sales letter has a headline that demands attention because you desperately want what it promises and the opening sentences create curiosity and intrigue about the possible benefits.

What next?

Do you toss the letter in the bin thinking "not more hype and marketing scams trying to take my precious money"...

...Or do you suspend your disbelief for a few minutes and continue reading?

The Power Of The Damaging Admission

You make your money by marketing and selling your product or service and that means communicating very clearly how what you sell can benefit your customers (an art known as copywriting) - how it can make them richer, thinner, happier, have more sex...

But people are tired of braggers and wary of hype.

They've been taken for a ride too many times and for too long.

So how can you be more convincing?

Earl Nightingale The Strangest Secret Video

I was browsing around the web and discovered this classic video from Earl Nightingale (the founder of Nightingale Conant) as he explains the Strangest Secret.

It is said that the record of The Strangest Secret by Earl Nightingale has sold more than one million people and was the first spoken record to achieve gold record status.

Whoops Is Your Marketing Or Customer Service Broken?

Do you sometimes find yourself thinking that businesses you buy from are marketing their business and your life tougher than it needs to be because their marketing or customer service is broken?

Here's a terrific video from Seth Godin giving examples of how businesses are designed to be broken and act, just plain stupid.

Sorting Mail Into The A Pile & The B Pile

Legendary copywriter Gary Halbert used to teach the concept that most people get their mail and sort it into two piles - the A pile and the B pile - before opening anything.

Why do they do that?

Because everybody's time is limited.

The A Pile gets some attention.

The B Pile is often thrown away unopened.

Pre-Emptive Marketing: Innovative Tactics That Outperform

The third expert panel interview from the League of Extraordinary Minds is focused on pre-emptive marketing.

The full title is:

"Pre-Emptive Marketing: Innovative Tactics That Outperform What Everyone Else Is Doing"

The experts invited to this panel are:

My Instant Swipe File Review

I am fascinated by copywriting and I have been gradually building up my swipe file of sales letters to help with my own marketing and marketing for clients.

With the one exceptions of headlines, what I have never done is gone through and pulled together examples of the best of the individual sections of compelling sales letters.

But Jeff Gardner has with My Instant Swipe File.

What's Hot On The Blog November 2009

Interestingly my traffic for the League of Extraordinary Minds is tailing off as I look at what's hot on my blogs in October.

So what are the hot subjects on my Typepad blogs in November?

Dan Kennedy - Psychological Manipulation Business

Here is a short video from Dan Kennedy at the Glazer-Kennedy Info-Summit 2009 for information marketers and Dan explains that, regardless of how uncomfortable it feels, marketers are really in the psychological manipulation business.

Selling Hope - A Legitimate Practice?

Charles Revson, the founder of Revlon, is quoted as saying "In our factory we make cosmetics. In the store we sell hope. "

Is this selling of  hope the cynical exploitation and manipulation of buyers or a legitimate business practice?

It's a tough question.

I Feel Good - James Brown's Marketing Lesson

I've been listening to Glenn and Sharon Livingstone talk about Emotional Marketing today and whilst I didn't get as much out of the two hours as I'd hoped, it did remind me that the emotional end benefit of buying something is enhanced self esteem.

When you strip away the layers you buy when it makes you feel better about yourself.

Sharon Livingston has identified four basic categories: