I have spent about an hour this morning studying a magic offer!
In fact it is a magic offer to teach you how to create magic offers available from A list copywriter...
"Million Dollar Mike Morgan"
I know he is good...very good.
One look at My Magic Offer makes that very clear.
Magic Offers Are A Hot Subject For Me....And Should Be For You
Offers...and especially magic offers...are a hot subject for me at the moment as I build up to launching my membership site, Your Profit Club.
I want it to be a winner...both because I want the money (I'm not going to deny it) and also because I know ambitious small business owners will benefit greatly from what I have to teach. If you read my blog regularly, you will have seen I know my stuff...so imagine what I've been holding back for clients.
I believe I have an obligation to do everything I can to persuade any business owner who sees my offer to give it a try. If anyone doesn't like it, then they will get their money back under the guarantee.
And if you sell a great product product or service, you have the same obligation.
If you don't do it, you are effectively stealing from yourself and you are denying your customers the chance to experience all the good things you have to offer.
Yes it is that word again...offer.
Your offer is at the very heart of your business.
Mark Joyner did a great job to teach you how to create "business defining" magic offers in his book and course The Irresistible Offer.
But Mark went to some length to distinguish between the business offer and the product or service offer.
I've been thinking more about individual offers since I read legendary copywriter Gary Halbert and saw
"Strong copy will not overcome a weak offer but...in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!"
Controversial words...and especially from a copywriting who made millions from his special ability to persuade people to buy. (This edition of The Gary Halbert Letter is highly recommended and it's free - I thought Gary would return to the subject of how to create magic offers again in subsequent editions but he left me hungry to know more.)
Set Your Mind On Fire And Get The Fingers Reaching For The Credit Card
So what creates that sudden rush of adrenaline to set your mind on fire and has you grabbing your credit card and rushing to pay.
It is the offer.
A magic offer creates an "I must have that" emotion which is almost impossible to resist.
The strong minded amongst us may walk away, victorious in resisting but the magic offer nags away at our brains, stirs the emotions and sets butterflies racing in our stomachs.
Remember when you couldn't resist buying...that car, those pair of shoes...
The tension won't go away...we may have won the first battle but the magic offer is winning the war of attrition...
...until we finally concede defeat and buy.
Only then can we be at peace again and enjoy our purchase.
So Who's Going To Win... Me or Million Dollar Mike Morgan?
The battle is on.
I have been studying the offer and I'm writing about it because I believe this could be of benefit to you based on what I know about Mike Morgan.
But I am resisting.
Yes I want to buy My Magic Offer but it will mean breaking my Guru Greed rule. (Created to control my addiction to buying and collecting business information faster than any sane human can work through it...let alone put it into action.)
I don't want to break my rule and I want My Magic Offer.
I just need to find a way to break the conundrum as the clock is ticks down on the very special offer part of My Magic Offer.
I am going through a copywriting course from Trevor Crook I bought the resell rights on at the moment, I have Harlan Kilstein and his NLP Copywriting 2 program on my shelf. In this program Harlan models top copywriters to make it easier to do what top copywriters do...to sell lots of stuff and make lots of money.
I am reading Maria Veloso's book "Web Copy That Sells" and have "The Robert Collier Letters" and Joe Sugarman and "The Adweek Copywriting Handbook" waiting patiently (I loved Joe's Triggers book and I was thrilled when he commented on my book review and we exchanged emails.)
This is a toughie...I really don't want to break my Guru Greed rule.
It could be the beginning of the end!
Perhaps I could weasel around it...I have copywriting resources in the queue...but what if...I see "magic offers" as a separate subject.
Any ideas on what I can do?
I should also point out one thing - this is not an affiliate promotion, Mike Morgan doesn't have an affiliate scheme on this from what I can see so I'm not making money from promoting it.
I Recommend This Other Marketing And Business Growth Training
I liked this training product so much that I paid money to licence and white-label it.
As well as covering copywriting and persuasion, it also has just about everything else you can think about for marketing.