Sales promotions are designed to attract attention and to encourage customers to buy or to buy more.
Examples include: contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
A good sales promotion will help the business develop a stronger relationship with customers and encourage sales now and hopefully through effective trials, into the future.
A bad sales promotion creates apathy and fails to motivate customers to action.
A disastrous sales promotion ruins the relationship with customers because the promise is broken. A vacuum cleaner manufacturer ran a promotion involving cheap airline tickets that wasn't properly costed. It proved to be completely uneconomical.
Sales Promotion Articles
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