Promoting your business in one or more Yellow Pages directories may still be a valid way to attract new customers.
The Internet is increasingly the place to search for suppliers but some people don't have access to the Internet.
If you think about how you used to use the Yellow Pages, you'll notice that you searched when you intended to contact businesses and were ready to buy.
Some people may still do basic research before buying on the Internet and then turn to Yellow Pages when they are looking for a local supplier.
Just be careful. The Yellow Pages are expensive if you get few enquiries or the enquiries don't convert into customers.
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