Twenty years ago we relied on direct mail, telemarketing and the Yellow Pages to reach potential customers.
Since then the Internet, email marketing and video marketing have become established as great ways to be found by those who are searching for solutions and to reach out and involve those who are getting ready to buy.
It seems we are on the cusp of another change.
Google believes that in three years desktop computers will give way to mobile as the primary screen from which most people will consume information.
I have highlighted primary screen and most people for emphasis. If Google are right and there's no one with more information to see the trends, that is a remarkable change.
It means there is a huge opportunity for those people who are brave enough to jump ahead of the masses rather than follow the crowd.
The challenge is to find new ways to reach your customers through mobile marketing.
I've read people on average spend about 2.5 hours a day in front of a computer. That's a long time in one way but out of 24 hours but it's not much more than 10% of the day.
Compare that to the relationship people have with their mobile cell phones and how the development of the smart phones are depending that relationship.
If most people are awake for 16 hours a day, they probably have their mobile near them for 12 to 14 hours.
I don't know where mobile marketing is going but the idea of having the opportunity to give potential customers messages they want to receive is very appealing.
To find out more take a look at Stomper Mobile (link to my Stompernet blog) and take the opportunity to try the StomperMobile test drive.
Or go straight to the Stomper mobile sign-up page - compensated affiliate link.
Breaking into mobile marketing and being what is known as an early adopter isn't for most people but it may be for you.





I use stomper and its really great!
Posted by: Self Confidence | 22 March 2010 at 11:24 PM
Any comparison done yet with the other Mobile Market Guru Howie
As usual, the pressure tactics:
"I understand that today my investment is the discounted price of only $1997 before the price goes back up to $4000.00"
Posted by: Tony | 19 April 2010 at 07:40 AM
Having listened to the Stompernet Promo, I think they are a lot more serious than Howie (Schwartz BTW) The latter is a bit zany / wacky, but these Stomper guuys are serious no?!!!
This is clearly a big USA market thing, but will no doubt catch on here. I have received a few mobile call leads from my Google Freelance Photography website (versus phone / mail) and already I can see the potential.
But I certainly don't have big bucks to splash out on big programs like this. I guess I could glean quite a lot from the Promo video and check out free info here and there, and maybe get 10% of the real thing!!!
Posted by: Tony | 19 April 2010 at 07:52 AM