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08 March 2010

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This is the same principle as Jay Abraham and his funnel vision rather than tunnel vision.

http://businesscoaching.typepad.com/the_business_coaching_blo/2007/10/tunnel-vision-o.html

It is easy to get trapped doing things in the same way as your competitors and missing big opportunities to stand out by acting different.

Look around at the way other businesses market to you and how they persuade you to buy.

Then see how you can apply those ideas to the way you work.

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