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22 March 2010

Comments

Postal rates are also going up on 6 April 2011 and the increase is huge.

Stamps for ordinary letters

First class from 41p to 46p
Second class from 32p to 36p

Large letters

First class from 66p to 75p
Second class from 51p to 58p

Savings are available with a franking account if your volumes justify it

First class letters 39p
Second class letters 28p

First class large letters 55p
Second class large letters 45p

As a say above, I believe in direct mail but these increasing costs make it essential that you only write to strong prospects.

Only this morning I received three catalogues from the same company for office furniture - and there's only me in the company.

This is just wasting money - you may as well burn it and you'd be much better giving it to charity and milking the public relations benefit.

I also worry about what will become of The Post Office. The costs are ridiculous and will drive volume away to other mediums.

I hate email spam where people blast to a compiled list but you can understand the attraction when you see the 2011 postal rates. (Sending to a permission based list is fine - the subscribers have indicated that they are interested in what you have to offer.)

What do you think of these new 2011 postal rates and how will it affect your business?

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