If you expensive website is not converting visitors into enquiries and sales as well as you need, then you should think hard about creating one or more video sales letters to present your selling points.
The success of YouTube has demonstrated that people have no problem watching videos for stuff that interests them... and if you've got the solution to your web visitors' problems.. they will be interested.
You can get so much more impact through a video:
- Better connection between your customers, their painful problem and your product or service
- A stronger "know, like and trust" element if people can hear or even see and hear you.
- More passion and enthusiasm about your product
- And much more control of your sales process if you are brave enough to use video and only video! There's no looking at the price first and clicking away before you've built up the value.
I want to tell you about two different products from the world of Internet marketing.
The first will appeal if you don't want to do anything and is ideal if you can't face the tricky, technical stuff involved with making and distributing a video.
The second is an excellent "here's how you put together a video that sells" training program for the technically challenged but willing to give it a try. It's also excellent if you know how to make videos but you can't make one that rakes in the cash.
iFlash Video Monthly
This service gives you a short video to post on your website each month, customised for you.
All you have to do is to write the script and they take care of all the videos, the voice-overs, the editing and the clever stuff.
And it's at an amazing price.
See iFlash Video Monthly (affiliate link)
or my write-up on my Online Profits blog at iFlash Video Monthly.
Video Sales Letter Formula
I've been building up to making a video for months but I keep throwing up new obstacles and reasons why video marketing isn't for me.
Partly because the stuff I've been watching to produce videos has been saying "this is real easy" on the but underneath introducing all kinds of complexities like selecting images, soundtracks, editing, files types...
Video Sales Letter Formula from one of my favourite Internet marketers Ryan Deiss has blown away the cobwebs in my mind.
Ryan produces some great videos that sell and whilst I've been impressed by how compelling a sales pitch he makes and found myself whipping out my credit card to buy, I hadn't noticed how simple they were.
None of the nonsense that's been scaring my and holding me back.
Just not noticed because the sales message is so effectively presented and well put together in a form that carries you along until you get to the end, see and hear the offer and find it is the most natural thing to buy.
Now Ryan Deiss is revealing his precise formula for putting such great sales videos together.
You can see for yourself at:
Video Sales Letter Formula (affiliate link)
or read my review of the program at:
Video Sales Letter Formula Review on my Online Profits blog.
Disclosure
I am an affiliate for both of these products and if you click through from my affiliate links and then buy, I will earn a commission.
Ryan Deiss has given me free access to his look over his shoulder membership site Total Access Club. That gave me early access to Video Sales Letter Formula and many more of his programs.
I know they are consistently excellent.
Other marketing blogs - Marketing 1, marketing 2, marketing 3 marketing 4 marketing 5 marketing 6 marketing 7
Just came across your blog and the information about Videos that sell presented here is quite enlightening. The template you have used is really unique and cool. Well written information regarding Videos that sell.
Posted by: David Miller | 19 April 2010 at 08:05 AM