My friend and mentor Mitch Meyerson just sent me an email with a link to this video of Jay Conrad Levinson explaining just what Guerrilla Marketing is.
As soon as I saw it, I knew I wanted to share it with you.
The start of the definition of Guerrilla Marketing, Jay gives you is "going after conventional goals using unconventional means." To get the rest, you'll have to watch this 1:44 video.
Mitch is currently promoting his next Certified Guerrilla Marketing Coaching program so if you'd like to add the Guerrilla Marketing brand to your own brand, then this is for you.
Become a Certified Guerrilla Marketing Coach - affiliate link
This is one of the best things I've done and the course is excellent.
Mitch has agreed to do an interview with me as a bonus for my new small business owners online membership site - Your Profit Club. You can join for FREE.
Thank you for sharing this video. Sometimes many people forget about Guerrilla Marketing. Just as Jay explains it in the video, it isn't something you should find yourself spending a lot of money on - but you do need to devote the time - but the payoff is always in your favor!
Posted by: Heather Villa | 31 May 2010 at 06:32 PM
Thanks for your comment Heather
As Jay explains, Guerrilla Marketers seek to replace the need for money to spend on big advertising budgets with:
Time,
Imagination
& Information
Posted by: Paul Simister | 31 May 2010 at 07:20 PM