« How To Raise Finance For A Small Business | Main | Yellow Pages is Shrinking »

12 June 2010


Although I believe your advertising money can be spent better elsewhere, direct mail can produce results if done correctly. If you apply basic copy writing principles combined with an initial attention grabber like the neon pink card, you should be able to achieve some good results. However you should realize that the cost builds quickly with direct mail as you stated "..the post is expensive". Great article.


Thanks for your comment.

Direct mail is one of my preferred techniques if you can use a really targeted list and letter.

The problem comes when you use too broad an approach.

The comments to this entry are closed.

The Six Steps Profit Formula - Free Report

Please Watch This 58 Second Video - It's Important

Click To Find Out More

Your Profit Coach Services

  • As a business coach, I help small business owners profit from differentiating their businesses so they improve their competitive edge, stand out in a crowded marketplace and win customers.
  • I only work with coaching clients in the UK and can be contacted at paul@plancs.co.uk.

Beauty and the Beast

  • The beauty is my Italian spinone Gina, the not so hairy one is me...

The Profit Tipping Point

FREE "Marketing Secrets For Small Business" Report

  • Are you looking for something in particular? My blogs are packed with information.


Business Coaching Blog Archives

Cookies Policy

Other Items

  • Copyright
    © Planning & Control Solutions Ltd 2007-2013 All Rights Reserved