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12 June 2010

Comments

Although I believe your advertising money can be spent better elsewhere, direct mail can produce results if done correctly. If you apply basic copy writing principles combined with an initial attention grabber like the neon pink card, you should be able to achieve some good results. However you should realize that the cost builds quickly with direct mail as you stated "..the post is expensive". Great article.

Blaine

Thanks for your comment.

Direct mail is one of my preferred techniques if you can use a really targeted list and letter.

The problem comes when you use too broad an approach.

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