Direct Mail is an excellent way to reach out to customers who are hard to reach proactively in other ways.
Response rates are often low because some basic mistakes are made too often:
- Sending the letter to the wrong people.
- Sending a poor quality letter that doesn't attract and keep attention.
- The letter doesn't have a low risk offer to get the prospective customer to respond
- Not sending follow up letters in a squential marketing campaign.
Direct Mail Articles
Articles That May Help You Improve The Profitability Of Your Mailshot Campaigns
Back End Marketing - Copywriting Training - Copywriting Tips - Direct Response Marketing - Headlines - Irresistible Offers - Lead Generation - Low Cost Marketing - Marketing Costs - Marketing Mistakes - Marketing Problems - Marketing Psychology - Marketing Tips - Postcard Marketing - Sales Letters - Upsells & Cross-sells - Unique Selling Propositions
The Six Steps Profit Formula - Free Report (Click On Image)