Some people see sales and marketing as two very different disciplines. Other people see them as two parts in the same process with others see little difference.
A sales person may be responsible for generating his or her own leads or may have qualified prospects supplied by the marketing department.
Either way, converting that prospect into a paying customer is an essential job that can make or break a business.
Sales training and ideas will help convert qualified potential customers while at the same time reduce the time and money wasted chasing people who will never buy.