I’ve been doing a lot of thinking recently about the type of business owners I really want to help.
My head and wallet cries out that I should be targeting business owners who are already performing really well, can afford to pay high fees to make more money and are willing to do so.
My heart says No.
The business owners I really want to help are those who are struggling and not doing as well as they’d like to.
These are what I call “Cash strapped business owners”.
Let me be clear I’m not a miracle worker and if your business is days away from bankruptcy, then I’m not for you. You need to be taking specialist advice to protect yourself, your business and your personal family assets.
A cash strapped business owner makes some money from the business.
Just not enough to lead the life he or she wants for themselves and their families.
Money is tight and you have too many conversations that lead to “No we can’t afford it” or a grudging “Yes” while your mind whirls about how you can cover the extra expense.
If you earn £20,000 per year or even £50,000 then to double your profits is a life changing experience, at least in the short term.
Suddenly there is spare money to do the things you’ve always wanted.
But if you’re already very successful… let’s say you earn £250,000 to £500,000 per year… if you double your profit, then it’s very nice (and a lot of money) but it’s not necessarily life changing. You can already afford pretty much what you want.
My heart wins knowing that the same advice, ideas and tips that can help a cash strapped business owner to double profit in 12 months can also help a very successful business to make big gains. The only difference is the successful business is probably already using some of the ideas.
So join me in my small business membership club at Your Profit Club.
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