If you are one of the many small business owners who hate sales and marketing and you struggle to find the energy and enthusiasm to think about it, then I believe I’ve found something that will really help when you get stuck.
You know when I mean.
The phone’s stopped ringing.
There hasn’t been an email in days from a potential prospect… much less a hot lead desperate for exactly what you sell.
You need more business but… you’ve tried direct mail and it didn’t work.
You tried networking… and it didn’t work.
You hate telemarketing/prospecting … and you won’t do it.
So what do you do? Your marketing and sales are stuck and you know the simple rule… “No customers, no business.”
Bruce King and The Out'A The Box Marketing Kit
Let me introduce you to Bruce King and his innovative Out'A The Box Marketing Kit.
Bruce is author of 'How To Double Your Sales - the ultimate Sales Masterclasses on how to sell anything to anyone'. (Available from Amazon.com and Amazon.co.uk – affiliate link)
And Bruce is the inventor of the Out'A The Box Marketing Kit which I think is a brilliant idea.
The Out'A The Box Marketing Kit – affiliate link
Over 300 Marketing Campaign Strategy Cards giving thousands of combinations of marketing initiatives which help you to find the perfect solution to your marketing difficulties - a campaign which your target market responds to eagerly.
Here's Bruce introducing the Out'A The Box Marketing System
This short video explains the way The Out'A The Box Marketing Kit works although it’s a shame there isn’t any sound. The video is worth watching because it helps you to see the potential of the Out'a The Box Marketing system and how it can guide your marketing strategies and plans.
Isn’t this a terrific idea?
You work through the cards piecing together your unique marketing campaign like a jigsaw puzzle with your creativity inspired as you go through the process.
Out A The Box Marketing Toolkit – affiliate link
Bruce has a series of video testimonials on YouTube for the marketing system.
“Like having the marketing expert in my office talking me through ideas and focusing my mind…”
“It's fantastic. Whether you're an experienced marketer or you haven't got a clue where to start, it just makes everything so clear and simple.”
“I think it's a fantastic idea. I think anyone who wants to get on in business... the quickest, simplest, easiest, best way should be using this toolkit.”
The Out'A The Box Marketing Toolkit In More Detail
This is what you get when you buy the Out A The Box Marketing kit:
- 20+ Purpose of Campaign’ cards help you define precisely what you want to achieve with your marketing campaign. Without these clear goals, your campaign could be a disaster
- 70+ Target Market cards help you define precisely the market you want to attract and sell to PLUS Light Bulb Moment cards to complete yourself when inspiration strikes which is guaranteed to happen as you go through the process
- 60+ Promotion cards give you a multitude of options for your campaign to really stimulate your Target Market’s interest PLUS Light Bulb Moment cards to complete yourself.
- 100+ Route to Market cards to enable you to plan how to get your promotion in front of your Target Market where others fail.
- 30+ Funding The Campaign cards give you a range of options that your bank manager or accountant may not want to tell you about or haven’t even thought of.
- ‘Killer Questions’ to ask yourself that will really get you thinking out of the box and create even more Light Bulb Moments
- 69 Deadly Marketing Mistakes to avoid but which snare your competitors
Out'A The Box Marketing Toolkit – affiliate link
Why Cards And Not A PC System?
I listened to an interview with Bruce King about why the card based Out'A The Box Marketing system hadn’t moved to a PC based system.
He was very frank… it wouldn’t work nearly as well because there is something special that happens in the mind when you are arranging cards.
I completely agree.
I use a trick from Dan Kennedy using 3 x 5 cards and there’s definitely something magical about sorting and dealing cards and seeing how your brain joins up the dots and sparks the creative imagination.
My Thoughts On The Out'A The Box Marketing Kit
I haven’t seen or used the Out A The Box Marketing Kit but I’m due to speak to Bruce King about something else tomorrow and I was doing some pre-meeting research.
I just love the idea because I’ve used something similar in brainstorming sessions and I can see the big potential.
I felt an overwhelming urge to write this blog post now, early one Sunday morning.
If you’re stuck in your marketing, then let’s take a hard look at the realities.
Not doing marketing is costing you money – you don’t attract the customers and clients you need and deserve.
Doing bad marketing is costing you even more money potentially since you’re wasting the time, energy and money involved in the campaigns – it’s one of the reasons why so many small business owners hate marketing –and even worse, it can put off potential customers who were thinking about approaching you.
The Out'A The Box Marketing kit is a bargain compared to the costs of hiring a marketing professional to knock your marketing into shape for you – and to be honest, I really believe that you, as the business owner that is the best person to take charge of your marketing.
You know your business best and you know your customers and their wants and needs better than anyone.
The trouble is that critical information is probably locked away in your unconscious mind… refusing to come out when you need it.
The Out'A The Box Marketing kit looks like a great way to tap into the real power and potential of your mind.
My advice is to seize the opportunity and give it a try. If you don’t like it, then take up Bruce’s satisfaction guarantee but I think you’ll love it and develop a new enthusiasm for marketing your business.
Out'A The Box Marketing Toolkit – affiliate link
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