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05 November 2010


This integrity issue is one of the reasons why some people hate sales and marketing.

It shouldn't be like that but the stereotype image of a sales person is not someone who is trying to help you... but someone who wants to empty your wallet.

Ari gives some very useful tips.

I particularly like the cold calling "Maybe you can help me for a second" as very gentle way to start a telephone conversation.

There are various bad habits - which seem to be taught to telemarketers which immediately raises the warning bells while Ari's approach puts the other person in control.

Hi! This is such a great article and I am sure a lot of entrepreneurs are going to benefit from this. I have been giving advice like these to many up and coming business people and have been successful so far. I am Donald Brownlie Fleming, an Australian Entrepreneur, ebook author (Master Selling by Donald Brownlie Fleming) and a Philanthropist. If you have time, maybe you can visit me too.

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