If you’re not getting the success from your marketing that you want, then you may have a gap in your marketing processes which can be solved with Follow Up Marketing.
I have just interviewed Ian Brodie, my good friend and member of my personal mastermind group for my small business membership club Your Profit Club about Follow Up Marketing.
Ian specialises in helping professional service firms like lawyers, accountants, consultants and coaches to get more clients.
Follow Up Marketing concentrates on building up the relationship and in particular increasing the know, like and trust factors essential for a purchase between the initial contact and signing the contract.
As Ian and I discuss, this isn’t a glamorous or sexy element in the marketing process but it is essential if you are going to get the customers and clients you want.
Few purchases are made at the time of the initial contact so if you’re going to keep any kind of “top of the mind” position with hot prospects, you need to be following up consistently.
In this interview Ian explains:
- What follow-up marketing is and why is it so important
- Why most businesses and individuals don’t have effective follow up systems
- How to design a follow up system for different types of clients
- How to take a more strategic approach to follow up marketing
- Ways to automate your follow up marketing systems
You can hear the full interview with Ian if you are a bronze or silver member.
Get some great tips on Follow Up Marketing by joining me in Your Profit Club which you can join for free until 31 December 2010.