Business Coaching

How To Make Your Direct Mail More Effective

Today I have a special report for you on "How To Make Your Direct Mail More Effective".

This report is not available any more.

It includes:

Simple Writing System Review - So Good I'm Doing It Again

The Simple Writing System is a copywriting training and mentoring system from John Carlton and a group of star professional copywriters who act as mentors and coaches.

I joined the group of what I believe was Simple Writing System 7 in April 2010 and worked with Kevin Rogers as my copywriting mentor.

Simple Writing System - affiliate link

Sales Training System For Reluctant Sales People

Like it or not, if you own a business you have to be a sales person.

You have to sell your products and services to potential customers and clients.

You have to sell your ideas and instructions to your team.

And you have to sell the advantages of working with your business to suppliers, bankers and other stakeholders who you depend on.

Yes you have to be a sales person and the better the sales person you are, the more successful you will be.

I believe you have to have a sales system – a sales training system – to really master your ability to influence others in a way that’s good for them and good for you.

How To Get More Traffic To To Your Website

I’ve written a special report to help promote my Internet marketing activities called..

53 Great Ways

To Get More Traffic

To Your Website & Blog

(and 6 spammy ways you should avoid)

It’s got a bit of everything as I wrote down everything I could think about attracting traffic to websites and blogs.

You can get a copy from my Online Profits blog

at 53 Great Ways To Get More Traffic

Other internet marketing posts: Internet marketing, internet marketing 2, Internet marketing 3, Internet marketing 4

Follow Up Marketing with Ian Brodie

If you’re not getting the success from your marketing that you want, then you may have a gap in your marketing processes which can be solved with Follow Up Marketing.

I have just interviewed Ian Brodie, my good friend and member of my personal mastermind group for my small business membership club Your Profit Club about Follow Up Marketing.

PDS - Parcel Delivery Service Scam

I’ve just received this email which I thought you should know about to protect yourself from the latest Parcel Delivery Service scam.

Warning of Parcel Postal Scam

“Royal Mail and the Trading Standards Office are making people aware of the following scam:

A card is posted through your door from a company called PDS (Parcel Delivery Service) suggesting that they were unable to deliver a parcel and that you need to contact them on 0906 6611911 (a Premium rate number). 

Instant Clarity Map from SuccessBug

I told you about SuccessBug, the exciting new venture with Spike Humer and Jay Conrad Levinson two weeks ago and they are now ready to launch with an invitation to put your business to the test with the Instant Clarity Map.

What Is the Instant Clarity Map?

The Instant Clarity Map is the SuccessBug proprietary system for diagnosing your business issues with a series of questions to help you to move from where you are to where you want to be.

Spike has worked with thousands of businesses across many different sectors and he believes it is essential that you have clarity.

You can hit a bullseye when you can see it clearly but if the future vision is fuzzy… maybe even shapeless, then your business is in danger of drifting along.

Instant Clarity Map – 22 Minute Business Transformation (affiliate link)

When you click through and confirm your interest, you’ll see a short 4 minute video from Spike and have two reports to download. You get to the Instant Clarity Map through the first report called the Instant Clarity Map.

I hope that’s clear because I was a bit confused to start with.

John Assaraf Inner Game To Money & Success

Ha! Great minds think alike… is what I thought when I watched the promotional video for John Assaraf and his ideas on the Inner Game.

You see Pillar 2 of my business development system, the Eighth Pillars of Business Prosperity is called “Your Inner Game”.

John Assaraf is a multi-millionaire entrepreneur and founder of OneCoach, one of the growing business coaching franchises. He’s also the author of the excellent book “The Answer” which puts some science behind the Law of Attraction and yes, he did feature in the movie “The Secret”.

The full title of John’s course is “Winning the Inner Game to Money and Success” and I think we all want to do that don't we?

John Assaraf Inner Game – affiliate link

Rejection Proof Networking

I’ve just had this email from my friend and mentor Mitch Axelrod about Rejection Proof Networking asking me to play it forward.

I urge you to make time for this because at this price, it’s a steal.

Rejection Proof Networking

** Invitation good until Wednesday November 17 NOON Pacific **

There are two gifts below that demonstrate the value of Rejection Proof Networking…

Hi Paul,

Fewer than 10% of the one million business people I’ve trained can clearly articulate what they do, why they do it and who they are looking for in a way others can understand, act upon and recommend people to them.

Can you?

Being able to succinctly state what you do, why you do it and who you’re looking for is essential for you to attract the resources and people you need and want to help you.

Website Traffic Survey Report

Startling facts about how effective the different traffic-building techniques are for driving visitors to businesses’ websites were revealed in The Traffic Survey free report.

The survey by website software and training company Intellimon, in partnership with the University of Bradford, polled over 4000 online businesses to better understand the nature of challenges facing businesses marketing themselves on the Internet.

Two Sword In The Stone Secrets

I’m delighted to welcome back the great marketer and entrepreneur Dan Kennedy as a guest blogger.

Two Sword-In-The-Stone Secrets
How To Make More Money Than Ever
When Others Are Stymied And Struggling

By Dan S. Kennedy

My newest book, No B.S. Wealth Attraction In The New Economy is all about making yourself magnetic to money, in part via different approaches to marketing. Here’s some insight into that process…

Last year I bought a 1972 AMC Javelin. I already own a ’63 Lincoln Town Car convertible. I don’t have them as investments or to show; just to drive around during the summer. I didn’t need two summer cars. In fact, I had to rent a garage for the second one. 

Then this year, I bought Dean Martin’s 1986 Rolls-Royce, which has only 19,000 miles on it and is nearly showroom new. It’s not that I haven’t been affected by the recession and by anticipation of economic damage to come from the  President’s policies (mis-guided or sinister – your choice)  and the big tax target he has painted on my chest. There are some things I might have bought that I stopped myself from buying precisely because of those realities.

But I bought these because I wanted them.

Recent Postings On The Small Business Blog

A couple of week’s ago I started a new Small Business Blog because there were things I wanted to write about small businesses that didn’t seem to fit in with my Business Coaching blog.

It’s going to take a while to get established in the search engines so no one is really seeing this stuff at the moment and I think it’s interesting.

Sunday Times Manifesto For Small Business – the economy needs the government to get out of the way of small businesses

Technology Threats To Small Business – survey results

Sources of Small Business Finance – survey results

Most Small Businesses Don’t Use Social Media – survey results

The Treadmill Or The Ramp? What Is Your Business Model?

Is your thinking holding you and your business back?

Have you accidentally built a business model which feels more like a treadmill than a ramp?

I’ve just read an excellent blog from The Launch Coach, Dave Navarro and I wanted to share a few of my own thoughts on the ideas.

In a treadmill business, despite your best efforts your business stays flat. For every gain you make, you take a step backwards elsewhere.

In a ramp business, everything you do builds on each other creating step changes and significant progress over time.

Now unless you’re very comfortable where you are, it’s pretty clear you want a business model which ramps up and doesn’t trap you running hard on the treadmill.

Continuous Improvement (Kaizen) versus Step Changes

I am a huge believer in continuous improvement and the cumulative compounding effect of small changes.

Did you know that if you improve your profits by just 1% per week, you can double your profit in a year and a half – and not the two years you might first think?

7 Ways to Sell and Retain Your Integrity

Today I feature another guest article from sales training guru Ari Galper and his different views on selling.

I am talking to Ari soon about an interview for my small business membership website Your Profit Club.

Anyway over to Ari

7 Ways to Sell and Retain Your Integrity
by Ari Galper, Founder, Unlock The Game™

Making more sales while retaining your integrity -- is it possible to do both?

Based on e-mails I continue to receive daily, the answer is a resounding "yes."

Eliminating traditional sales thinking and tactics does take effort, because the messages of the sales "gurus" you've read over the years can continue to bubble up in your mind, especially when you're in the sales process.

Despite your good-hearted intentions of helping others with your service or product, do these traditional "sales tips" still pop up in your mind?

• Focus on "closing" the sale and it will happen
• When you feel rejected, brush it off and get ready for more
• If a potential client says "no," it's your job to turn it into a "yes"
• When a potential client challenges your product or service, just sell harder

These ideas reinforce the traditional sales message that your only focus should be on pursuing the end goal of making the "sale," regardless of the personal toll it might take on you and your potential client.

4 Rules To Get A Sales Appointment With The Boss

If you have problems converting interest from potential customers into orders and sales, it may be because you are not spending enough time (or even any time) with the main decision maker.

Here are 4 rules to get a sales appointment with the boss:

SuccessBug

Today I want to share news with you about an exciting new launch to help small businesses make more money called SuccessBug featuring my friend Spike Humer. (Yes it is one word SuccessBug and not Success Bug)

If I had to describe my marketing style and approach with reference to the bog name gurus I’d say it was a combination of the profit opportunity approach of Jay Abraham with the process and mindset of Guerrilla Marketing with it’s emphasis on time, energy, imagination and knowledge.

And that also neatly describes SuccessBug which is obvious when you see the names involved:

Spike Humer – former Chief Operating Officer of Jay Abraham’s company The Abraham Group, Spike has worked closely with Jay for many years in his programs like Masters of Passive Income (affiliate link) and the mega expensive (and successful) events.

Jay Conrad Levinson –the father of Guerrilla Marketing himself. Jay started the phenomenally successful Guerrilla Marketing style of small business marketing in the mid eighties and has gone on to sell over 20 million copies of the books.

Michael Tasner – is an online and social media expert who is also the Chief Marketing Officer at Guerrilla Marketing International. Michael and I trained as Certified Guerrilla marketing Coaches at the same time and he was one of the stars of our course. 

These three make a powerful combination of expert advice in SuccessBug for any small business owner who wants to build a better business but it doesn’t end there.

The 10 Most Important Marketing Secrets

From my Marketing Secrets for Small Business report, here are the ten most important marketing secrets:

   1. You must have commitment to your marketing
   2. You must thinking of marketing as an investment
   3. You must make sure your marketing is consistent
   4. Prospects become customers when your marketing makes them confident
   5. You need to be patient in your marketing - unfortunately even the best marketing can take longer than you want.
   6. You need to use an assortment of marketing techniques and weapons to have the most impact on your target customers
   7. You need to focus on the profits which come after the first sale through repeat business.
   8. Your business must be convenient for customers to use and buy from.
   9. You should find ways to put amazement in your marketing
  10. 10 You must measure your marketing results

That's just a sample of the great advice available in Marketing Secrets For Small Business which you can get for free.