Postcards can be very effective in marketing for promoting a simple direct response offer.
Taking the envelope out of the equation means the offer is immediately visible. The photograph or image on the front can also back a big impact on the crocodile brain.
Their shortness means that the copy can be read very quickly, reducing the resistance by a potential prospect.
However their brevity means that complicated offers must be handled in a two step marketing campaign. The postcard gets potentially interested prospects to raise their hands while a longer sales letter or information report does more of the selling.
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