Your business with customers can be split into:
- Front end marketing - getting a customer to buy for the first time
- Back end marketing - getting repeat purchases from the customer
Your front end marketing has two prime elements:
- Lead generation
- Lead conversion
Some businesses will want to catch prospective customers when they are ready to buy, others will want to catch prospects when they are getting ready to buy so they can establish a trusting relationship and set buying criteria.
I've written a lot of specialist articles about marketing.
Lead Generation Articles
The Six Steps Profit Formula - Free Report (Click On Image)