Business Coaching

Google Plus - Social Media That Makes Sense

If you haven't heard about Google's new social media system, Google Plus, then you can expect that your email inbox will fill up with offers on how you can make the most of your Google Plus account over the next few months. 

Google Plus is going to be big - very big.

Will Google Plus Beat Facebook

Perhaps not Facebook enormous because Facebook is so well entrenched with a generation but to me, Google Plus makes a lot more sense.

Hotel Differentiation - The Key To Making A Good Profit

There is not a shortage of hotels or bed & breakfast guest houses at the moment so if you want good occupancy rates without having to cut your prices to the bone, you need to think about hotel differentiation.

Quite simply people need a reason why they should choose one of your rooms over the hotel next door or just down the road.

There are plenty of reasons which can differentiate one hotel from another but as someone who loves holidays and likes looking at hotels, these differences are either not recognised or not communicated in the marketing.

As a specialist in differentiation, I've written a long article about differentiating a hotel on my Differentiate Your Business blog.

To read it please click on the link to How To Differentiate A Small Hotel or B&B.

Let me know what you think by leaving a comment.