I've written a very popular blog on the various permutations of the P's of marketing in the marketing mix.
This report is not available any more.
Today I thought I'd share a free pdf report on the marketing mix and how you can apply this fundamental technique to improve the success of marketing in your business.
What You Will Learn From This Marketing Mix Report
- Why the marketing mix is so important.
- The elements of the marketing mix including key questions to ask about each of the 4 P's of marketing.
- Why the 4 P's in the traditional marketing mix are expanded to the 7 P's for marketing services.
- The 4 C's of marketing - a more customer focused alternative to the 4 P's.
- More information about applying the marketing mix across Product, Price, Place and Promotion.
To get this free marketing mix pdf, all you have to do is to click on the link below and save it to your hard disk or open it up (because it is a pdf you need Adobe Reader which is standard on most modern PCs).
How Has The Marketing Mix Helped You?
I'd appreciate comments on either of the following:
- How the marketing mix has helped you to improve your marketing.
- Examples of businesses where the marketing mix is out of line -it's probably best not to name them.
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