Marketing can be one of the most frustrating problems a business owner has.
While it is obviously essential to make potential customers aware:
- Your business exists
- What you sell and how it helps them
- Your particular offers
Marketing costs some combination of time and money, often both, for uncertain return.
Too often an owner will prepare a marketing campaign - an advertisement for the newspaper, a direct mail letter, a flyer, a website - and sit back waiting for the flood of customers.
But nothing happens.
Customers don't respond.
Hindsight normally indicates that there was an obvious problem with the marketing campaign.
But that's little comfort to the business owner who has wasted time and money. He or she is effectively worse off than before the marketing effort.
What if there was a way to make sure your marketing worked before you started a campaign?
I don't want to give you false hope. Even the best copywriters get remarkably different results when they test alternative marketing pieces but there are ways you can improve the probability of your success.
The first is to recognise that marketing is difficult and it is hard to get people to do what you want.
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