My good friend Ian Brodie has just released a super free report called the "Pain Free Marketing Blueprint".
Don't We All Want Pain Free Marketing?
I think we do.
I love the intuitive feel of the idea of "pain free marketing" because too often marketing is painful:
- it takes time we don't have;
- it sucks up energy we could use elsewhere; and
- it costs money
For what?
Hope.
Hope that the phone will ring.
Hope that someone will fill in the contact form on the website or send an email that says "I've got a problem and I think you can help."
Hope is what marketing media salespeople sell.
Hardly ever results.
Have you ever tried asking for a money back guarantee with Yellow Pages, a newspaper advertisement, a website listing or a telemarketing agency?
And the Post Office isn't going to refund your money if the direct mail campaign doesn't pay-off.
And is you ask a media salesperson why, they'll say it's not their fault. They carriage your marketing message but they can't make any potential customer or client buy.
The Three Steps To Pain Free Marketing
In Ian's report, he outlines three steps to pain free marketing:
- You need a lead machine - a way to tempt people you can help to hold up their hands and say "I want to know more".
- You need a nurture funnel - a way to keep the relationship moving forward, to increase the know, like and trust factors which lead from interest to action.
- You need a conversion system to turn the "ready to buy" potential clients into people who have given you money for your exerptise, knowledge and professional services.
Why is Traditional Marketing So Painful?
In traditional marketing, you're trying to impose your agenda on the very people you hope to give you lots of lovely money.
Most of them aren't going to be interested.
They don't believe they have the problem you solve.
Many of the others aren't ready to buy.
Yes they'll admit to themselves they have a problem in your area but it's one of many issues they have to deal with.
And just like you and me, they have to follow a triage process and focus on the most urgent and important issues.
They don't have the time to think about you when it suits you but they will make the time when it's right for them.
How To Get Your Own Copy Of The Pain Free Marketing Blueprint
Pop along to IanBrodie.com and you won't be able to miss the sign-up box for the Pain Free Marketing Blueprint.
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