Social media is the phenomenon of the 21st century with websites like Facebook, Twitter and LinkedIn getting huge amounts of visitors.
Inevitably social media can be used for marketing purposes.
Business owners need to be aware of the trade-off with social media.
Yes it is money free way to attract customers (unless you use the paid for advertising) but it is time expensive.
If you're thinking about marketing your business on the social media websites, ask yourself:
- Are you doing the work (yes it is work) or can you delegate or outsource it to a social media manager?
- How can you measure your return? Remember my return on time concept, it works for both sides.
- Even more basic, are your target audience active on social media?
I have to admit that I am sceptical about some of the big claims for marketing success with social media.
That might be because I'm not very social and don't enjoy spending time on many of the websites myself with the exception on some special interest forums and blogs.
I also worry that social media marketing is used as an excuse to avoid doing any proper marketing. I accept it takes time to build up the know, like and trust factors but you need to get some kind of return beyond Facebook likes and Twitter retweets.
One of the more interesting things about social media is how it has given power back to consumers. Now everyone is a potential critic and reviewer.
Bad businesses and people who rip-off customers can be exposed for the scum that they are.
But then this too can be abused. I've heard stories that sound tantamount to blackmail. "I will do this unless you..." Unscrupulous competitors bad mouth better businesses on websites like TripAdvisor and write disguised favourable reviews for their own business.
If you use social media in this way, I recommend you work from the overall impression and don't let individual reviews influence you too much either way.
Social Media Marketing Articles
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