Strategy Models

In recent weeks I've been writing a lot about strategy models on my specialist strategy blog, Differentiate Your Business.

The Purpose Of Strategy Models

Strategy models help you to organise your thoughts about business strategy and explain your thinking to other people.

I have to admit that strategy can seem a difficult subject to pin down.

It's a much over-used word. If you want to make something sound important, then just put "strategic" in front or "strategy" at the end.

Your marketing plan becomes your strategic marketing plan.

But the popular strategy models give you the basis for the conversation and a structure to work with.

They are also useful for helping to join the dots. You see a problem which reminds you of one part of the strategy model and it helps to put you on notice for what may have come before and what may happen afterwards.

The Popular Strategy Models

The strategy models I've written about so far are:

Overall Strategy Models

SWOT Analysis

SPACE Analysis

External Strategy Models

Ansoff Growth Matrix

PEST Analysis

Internal Strategy Models

McKinsey 7 S Framework

Value Chain Analysis 

Comments

[cmoe]

I like the SWOT analysis, to be honest. It's a great way to get a snapshot of how you can improve.