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08 November 2011


Looks like a good resource. If you haven't read it yet I highly recommend the book Influence by Dr. Robert Cialdini.

He discusses several factors that influence human behavior and specifically buying behavior. Excellent resource for small business and marketers.

I agree Brett. Influence is a great book and I've recently recommended it to a client to read. It is very different from Daniel's Effortless Influence course though.

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