The UK government has announced a further expansion in the MentorsMe Get Mentoring programme to provide practical advice to small businesses.
This is in effect the replacement for the BusinessLink service - loved by someone and disliked by many - which has been axed.
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I want to tell you about a training program that caught my eye recently, Effortless Influence from Daniel Levis.
Effortless Influence - affiliate link
What Is Effortless Influence?
Effortless Influence teaches you how to differentiate your business by using stories to persuade customers to buy.
You see we are pre-programmed to respond well to stories that capture our attention, stir up our emotions and make sense.
Stories entertain and inform us and keep us interested because of the natural build-up of suspense and tension.
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