Paul Lemberg says he is the person who created the business coaching phrase.
It's one of those things that are obvious in hindsight.
Perhaps more specific but less catchy is..
Business owner coaching to help make it distinct from executive coaching.
Anyway Paul has been working with business owners and entrepreneurs for more years than he cares to remember, helping them to survive, grow and prosper.
I was aware of him but I really got to know his ideas through the Formula Five promotion.
In this he took his ideas for business growth and increased profitability and applied them to Internet based businesses. The program is no longer