One of the most fascinating aspects about marketing is how the brain has been wired to respond in a predictable way to certain cues and triggers.
And how these can be used to increase the chance of making a sale.
Of course, with this knowledge comes the responsibility to use it for good and not evil.
You need to ask yourself:
- Does the prospective customer genuinely have the problem.
- Will the product have a good probability of curing the problem or at least relieving the symptoms of it.
Sadly both those two issues can be abused by unscrupulous marketers who are only interested in lining their own pockets.
Problems can be exaggerated and wrong diagnoses from the symptoms to the problems can be made.
And we've all seen how some products are hyped to remarkable levels and sold to people who are desperate for hope.
Marketing Psychology Articles
I want you to think about recent purchasing decisions you've made.
To what extent did you rationally make a deliberate choice? Or did a decision pop into your conscious mind from the unconscious mind?
What nudged you over the edge to:
- Buy that brand?
- Buy it now?
- What rewards did you receive emotionally for buying - excitement? Relief?
- After purchase, do you believe the product will solve the problem?
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