I am always surprised how many marketing books pay scant regard to customers.
They rarely feature in the titles and even the content in many seems to mention customers and clients more in passing than as the main focus.
This seems completely wrong to me.
Winning Business From Your Competitor
Avoiding Commodity Products - Create Customer Loyalty
Marginal Net Worth - Lifetime Value Of A Customer
Motivating Customers To Buy
Are Your Online Adverts Driving Customers Away?
Do You Respond To Leads And Enquiries Quickly?
Increasing The Number of Times Your Customers Buy
Market By Numbers Customer Profitability Map
Customer Expectations: Your Duties & Responsibilities
Customers Needs vs Wants - When Want Is Not Enough
Hierarchy of Customer Needs
Marketing Mistake 1 - Not Doing Enough Market And Customer Research
Buyer Power & Supplier Power - The Impact of Bargaining Power
Marketing Mistake 6 Not Knowing The Value Of A Customer
Marketing Mistakes 7 Putting New Customers Before Your Existing Customers
What Clients Want - Relationships Says Harry Beckwith
Why Don't Prospective Customers Buy - Search Marketing
Create Your Customer Avatar Or Customer Persona
Getting Customers To Choose YOU Over Everyone Else
New Ways To Reach Your Customers All The Time
Reconnecting With Customers
The Six Steps Profit Formula - Free Report (Click On Image)