I want to discuss the idea of the best marketing and business growth training with you today.
This is mainly for the owner-managers of small businesses but the ideas will also apply to results oriented marketing and business development managers in bigger organisations.
The Objectives of Marketing And Business Growth Training
For the company, the big objective of training is to provide the skills necessary to:
- Attract more customer leads
- Convert those leads into customers
- Continue to develop the relationship into repeat purchases and referrals
For the individual being trained, the objectives are:
- To keep the person interested in the training. All training takes effort and it should be active rather than passive. When I did "classroom training", I's talk about the idea that people would listen and forget, see and remember and do and understand.
- To motivate the person to take action. Training is only of value to the business when it is applied.
- To receive some kind of qualification or at least something that can be mentioned on the CV. This is much more for people who are employees or have an employee mindset. Business owners often don't care about paper qualifications. All that matters to them is, "Does it work?"
Easy Access To The Business Growth And Marketing Training Lessons And Materials
The two big access issues are:
- Where is the training?
- When is the training?
The Internet has opened up access to the best marketing and business growth training by making it available to people who want to learn wherever they are and whenever they want it.
That's a huge advantage over classroom training where students have to travel to and from the location and it's delivered at a set time, imposing big restrictions on everyone's schedule. it also means that key training lessons aren't missed when it's just not possible to attend specified time training.
The Delivery Methods Of The Best Business Growth And Marketing Training
Different people have different learning style preferences and for some people, they want difficult things at different times.
Video training is every good in the way that it engages the eyes and ears at the same time. The downside is that videos that are too long create big attention issues and are inflexible. I find video training can also be slow.
Often I prefer to read but I always have done.
Sometimes reading is difficult (e.g. no light, doing something else that requires concentration like driving) and audio training comes into its own.
The Practice Of Marketing And Not Just The Theory Of Marketing
There is a big divide between marketing theory and marketing practice.
There is also a big divide between the marketing used by the big brands with huge budgets and the marketing that works best for small businesses where money is tight.
Big companies see brand building as essential and measure marketing success in terms of brand awareness.
Successful small businesses see any brand building as a bonus. What matters is encouraging some prospective customers to take action and it's that action that defines whether the marketing is successful. Ultimately sales and profit are the final judges of effective marketing.
The What And The How Of Business Growth Training
If you want your marketing training to lead to the actions that produce the results you want, you need to focus on training that looks at:
- What to do to grow your business
- How to do it
That distinction between the what and how is critical.
You can have business growth training that is enjoyable, interesting and exciting that focuses on the "what".
But there's a big problem crossing the bridge to effective action.
If the "how" isn't explained, even the most motivated person is stuck.
But training that focuses entirely on the "how to do it" without also looking at the "what to do" and "why to do it" isn't motivating.
The person is still stuck on the wrong side of the bridge.
Trained but without the get up and go to take the actions that have been prescribed.
The best business growth and marketing training will cover both the what and the how.
The strategies and the tactics.
The Best Marketing And Business Growth Training
As a business coach who wants to give the very best advice to my clients, I've been a business advice and information addict.
I've bought a huge amount of business training and I'm planning to keep investing and keep learning.
I believe I owe it to my clients to be the best I can possibly be in the areas that I choose to advise on.
I know other people who take a very different attitude but we've each got our own personal standards and ways of working.
I've seen a lot of marketing training, sales training, strategy training, finance training and of course I have an MBA (with distinction) which took me in some new directions as well.
I've seen training that is excellent and training that was hyped up to the ceiling and beyond that was little more than fluff. I've seen jewels from some of the biggest names and I've seen training that is way below the quality that you'd expect from such well known gurus.
Until recently, the best training I've seen was the SmallBusinessGrowthClub.co.uk from Scott Hallman. As an affiliate I had no problems giving this my strongest recommendation and I even did my very first webinar with Scott. As far as I was concerned he had taken the big, hugely impressive ideas of Jay Abraham and reduced them to a step by step implementation guide that gave you both the what to do and the how to do it.
The training is still great but the price (while still very good value) is no longer the incredible bargain that it used to be.
I also thought that Formula Five by Paul Lemberg lived up to the product launch hype given to it by Stompernet but it was mainly targeted at businesses trading predominantly on the Internet. It also disappeared within a few days of the launch as part of the scarcity techniques. It was also expensive.
Those two courses have set what I considered to be the benchmark.
I tried to create my own marketing and business growth training in a membership website but various things went wrong (including a serious health issue and having the website hacked and taken away from me) and I had to give it up.
I've since found some training that I think can make a genuine claim to be the best marketing and business growth training.
I like it so much I have paid to licence it.
It's called Profitable Growth Strategies.
Here's The Deal.
I want you to try the training in Profitable Growth Strategies for 30 days and work through both the lessons and how you can put it into action in your business.
Do the Quick Start Program.
It has a simple but exciting objective.
To help you to add increase your profit by $10,000 from that 30 days work.
You'll see for yourself that the training has both the what to do and the how to do it.
Then I hope you will stay a member and pay the small monthly membership fee.
The bad news is that it will cost you $1 to access the 30 days training.
It could be the best $1 you will ever spend.
Go to Profitable Growth Strategies and read much more about what you will find in this most exciting of business growth training programs.
Just click on www.ProfitableGrowthStrategies.com