Joe Polish and his Genius Network Interviews have released the video of the interview with Joe Sugarman.
Joe is the author of the exceptional book Triggers.
In this interview the two Joe's discuss the psychological triggers that can control the mind based on the book.
I should warn you that the video is audio only so their aren't any exciting visuals to watch.
Sit back, with pen and paper at hand and start taking notes as Joe Sugarman reveals how sales and marketing people can ethically use these psychological triggers to increase sales.