John Carlton is back at long last in May 2014 with a new promotion for his extremely successful copywriting course backed up with personal mentoring from great professional copywriters.
As he's done before, the product launch is with feedback based copywriting training with the Simple Writing System Express Course.
The genius of this is that it lets you sample exactly what the full course is like for free while you think about investing in it.
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Why You Should Try The Simple Writing System Express
During the launch phase, John and his copywriting mentors give you direct feedback on your responses to the exercises set.
The first exercise in particular is a stunner.
It's all about getting into the mindset of your ideal customer by listening to them having a moan in a bar.
What is going on in his or her mind? What are the pains they are suffering? What fears, beliefs and dreams do you have to work with?
I could tell you more but it's much better if you listen to John Carlton in the first short video then you get immediate access to if you sign up and cofirm your email address.
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Then do the exercise and submit it.
I think you'll learn a lot. There's no obligation that you'll move forward and buy the full training course although you might find yourself sucked in by what you learn.
Still it's a great thing to buy training that expands your mind, clarifies your thoughts and helps you to achieve your business and financial objectives.
What's Special About The Full Training Training
We both know that the purpose of the launch is to get you excited about the training that lies behind it.
Let's have a quick look at it to see if it's worth taking the time.
Unlike other training courses for copywriting, the SWS gives you the system and you work with a highly experienced and gifted copywriter to create your own first important piece of copy.
There are 17 steps and you do each as an exercise in an open (private) forum and you get pushed hard to improve what you're writing and the way that you're thinking about your marketing issues.
While you get individual feedback, it can often be easier to see the points with other people (and it's much less personal for those of us with sensitive dispositions). You can do that too but don't be inhibited by your own fear of criticism. Get stuck in on your own marketing and toughen up to constructive feedback, even if it seems negative at first.
I've written a long and detailed review of my experience of doing the course in 2010.
In the review I say I'm doing the course for a second time because it was so good and I'd been offered access again because I'd won an affiliate prize. It seemed a no brainer to me but due to an administrative mix up, I got missed out of the invite.
A couple of months later I made contact to ask when the course was starting, only to be told that they were halfway through.
Since it wasn't clear when the course would run again, I then opted to get my prize paid out in cash.