Many peopel think that marketing and advertising are the same.
Advertising is a small but very important part of marketing.
It's how you get your marketing message in front of a large number of potential customers as part of an outreach marketing campaign.
The classic recommended formula for advertising is AIDA:
- A = Attention
- I = Interest
- D = Desire
- A = Action
The following articles on advertising have featured on the Business Coaching Blog.