Business Coaching

Power Of Emotional Marketing At Work

It is often said that people buy because of emotional reasons and then justify the purchase decision to themselves rationally and for many purchases it is true.

You don't need (logical) but you want (emotional) and sometimes you want with an overwhelming passion that means that you have a compulsion to buy despite yourself.

I am fascinated by this entire topic of marketing to the emotions and how it can be used for the purposes of good but also how people can and need to be protected from marketing manipulation for purposes of the seller's self interest.

There are words and emotional triggers that pull us into written copy or the salesman's pitch and make us want to find out more and then persuade us to buy.

In "All Marketers Are Liars", top author and marketer Seth Godin argued that it is a conspiracy to which we are willing participants. We want the marketing message to be so compelling that it gives us the ammunition to justify buying something we want, both to ourselves and to other people.

Joe Vitale and Hypnotic Writing

One of the most famous copywriters and practitioners of persuasion and hypnotic techniques is Dr Joe Vitale (you may remember him from The Secret film which advocated the law of attraction).

Joe Vitale has written a long list of books which look at hypnotic marketing and persuasion techniques and he has recently released Hypnotic Marketing 2.0.

To be honest I have been trying to cut down on the information products I buy. I have too large a backlog of items waiting for review and as my blog gets bigger and more influential, I am being offered more and more items free of charge for me to cast my eye over and give it the thumbs up or down.

Emotional Marketing & The Link To My Credit Card

So I have watched the first two emails roll in promoting Hypnotic Marketing and I chose to ignore them but the third one came this morning, hit one of my buying buttons so with my resistance broken, I whipped out my credit card, bought and while I am writing this, a host of goodies are bing downloaded to my computer.

Warning - Hypnotic Marketing At Work

As always these launches are interesting to watch so I thought that I would repeat the sequences of emails. You have been warned so don't blame me if your credit card shoots out of your wallet faster than a speeding bullet.

Hypnotic Marketing Email 1 - What Can IT Be?

He's being quiet about IT.

The only information that we can get out of him is that IT is big and reaches far beyond our normal ways of thinking.

And that IT will be revealed this Friday, May 30th.

The person behind "IT" is Dr. Joe Vitale.

We have learned that something profound happened to him on a Sunday afternoon recently shortly after he left his house and went for a walk.

We've also learned that this "IT", as he is referring to it for now, has made a dramatic impact on him and the few people he's shared his story with.

And Dr. Vitale has proof that IT exists.

In an email, Joe mentioned that he snapped two photos - photos that he will be sharing with the world on May 30th.

We hope to find out additional information for you before Friday - so stay tuned.

Whatever this is - it's big enough for him to put his entire reputation on the line.

All I know is IT is all going down at:

What is it?

To Your Success,

Paul Simister

PS:  There's a couple of hints posted at this page, but I don't think any of us are going to guess from that!

Circles...

& Flowers?

HUH??

What is it?

First Hypnotic Marketing Email Review and Comments

This is clearly a curiosity play designed to make you want to know more.

What is it that makes a man as famous and successful as Joe Vitale prepared to "put his entire reputation on the line".

What is it that has had a dramatic effect on him and the people he has shared the idea with?

I didn't know but for me personally, the email made little impact.

I respect Joe Vitale, I've read his books and subscribed to the Hypnotic Gold newsletter but I don't care about him and this first email failed to excite me and it certainly didn't answer the "what's in it for me" question.

Hypnotic Marketing Email 2 - ABC News I Told You IT was Big

Since we sent the email yesterday about what Dr. Joe Vitale will be revealing this Friday, May 30th, we've been slammed by emails, support tickets, and calls from people trying to guess what "IT" is.

As you can imagine, we have been doing everything we can to obtain more information from one of our contacts who does know the full story of what is going on here.

Most of the updates are found on:

What is IT?

However, we did learn an additional piece of information that we have been told must not be published onto any website [update - this is now on the Hypnotic Marketing website].

So we decided to share this new information with you, right here... right now... in this email.

It seems that Joe is not the only person behind "IT" like we had previously thought.

We have been told that Joe has been referring to a "Miss W" a lot lately.  The story is that after Joe snapped the photos, he went back into his house and searched the Internet for hours for someone that he could talk to about IT".

The search led him to a "Miss W".  Our contact also mentioned that Miss W. has some sort of connection with ABC News!

We did some research ourselves and may have found something SHOCKING - which would revel what "IT" is before Joe does on Friday.

We may be onto something here, and we hope that we'll find out the answer to a question we asked our contact earlier today.

If we are right, Dr. Joe Vitale could become the most well-known name in the entire world within the next 72 hours.

We're not kidding here.

And if we are right... we hope that Joe has moved to a secure location outside of Texas.

There would be so many news crews... so many cameras.... helicopters...

man, oh man...

Look - if you haven't already, make sure that you stay up to date on what is happening here.

What is IT?

If we are right about our assumption, we could possibly expose everything (even before Joe does on Friday) to you and everyone else on the Hypnotic Marketing update list. 

So make sure you're on there.

Stay tuned.  This could get very interesting.

To Your Success,

Paul Simister

Second Hypnotic Email Review & Comments

This email starts with an appeal to your instinct to rely on social proof.

If other people are interested and think it is good, it must be good.

It's why you can stand in the middle of a city and start looking up at the top of a building and other people will join you to see what is so interesting. A sizable crowd can build up quite quickly.

It's why if you are in a strange city and you need dinner and the first restaurant has only one table occupied and the next one looks three quarters full, you will invariably choose the popular restaurant.

It then continues to build on the curiosity theme.

We still still don't know what IT is and now we have the mysterious Miss W to consider.

Unfortunately the email still didn't arouse my curiosity and I didn't have any interest to discover more about IT or Miss W despite the fact that I am an Hypnotic Marketing affiliate.

It was working on some people though.

Although I wasn't doing anything I was hearing the "cha-ching" as my affiliate commissions started rolling in for people who I had introduced to Hypnotic Marketing and Nitro Marketing in the past.

Now this did start piquing my curiosity and made me think how great affiliate marketing si when you get paid and you haven't done anything at all.

So far I have earned a three figure income from sales of Hypnotic Marketing 2.0 and until this today when I received email 4, bought and started writing this blog posting, I had not done a thing.

I love affiliate marketing when it is this easy.

Hypnotic Marketing Email 3 - New Bonus Added To Hypnotic Marketing 2.0!

I'm sure by now you've heard about the tremendous reception that Dr. Joe Vitale has received from the marketing community on his latest best-selling product: Hypnotic Marketing 2.0

And with good reason - this has single handedly turned the "Web 2.0" movement on it's ear by...

Well, let me start back at the beginning:

The launch of the new Hypnotic Marketing 2.0 marks the first significant change to Dr. Joe Vitale's original Hypnotic Marketing Formula in 9 years.  For almost a decade, Hypnotic Marketing has been a proven and successful 3-step marketing formula that thousands of marketers use to explode their business and bank accounts.

However, after a "big idea" landed in Dr. Vitale's mind during an afternoon walk, he realized that Social Media Marketing now presents the largest marketing opportunity to hit the Internet in years.

And Dr. Vitale is no stranger to Social Media Marketing success.  He saw the raw power first-hand of what Social Media can do to drive traffic to his website when over 20,000 unique visitors poured into his website after one small Social Media promotion.

Because Dr. Vitale recognized the marketing opportunities that Social Media Marketing presents, for the first time ever, he has added a new fourth step to the Hypnotic Marketing Formula.

Hypnotic Marketing 2.0 now combines the proven Hypnotic Marketing Formula with the powerful marketing opportunities that Social Media Marketing presents.

Discover Hypnotic Marketing 2.0

Yes, the instant feedback on Dr. Joe Vitale's new Hypnotic Marketing 2.0 has been incredible (he's smashed many sales records)

And today, we are making a huge announcement which also addresses one of the questions we
received:

"I love the new hypnotic marketing product, and I am trying to find more ways I can make my blogs more "hypnotic".  Do you happen to have any suggestions?"  -- M.P.

Yes - we do!

Because we want to make sure that you have the best of the best when it comes to Social Media Hypnotic Marketing, we asked Dr. Vitale if he could provide some additional information on 'Hypnotic' Blogging.

We were expecting a page or two that we could provide everyone, but were blown away at what we just received....

Dr. Vitale wants to "give back" to those of you who took advantage of the special offer found on:

Discover Hypnotic Marketing 2.0

So for those of you who have already ordered, and for a limited time, also for those who are going to place their order right now for Hypnotic Marketing 2.0, there is a brand new limited time bonus...

Hypnotic Marketing 2.0 now includes Dr. Vitale's exclusive full Hypnotic Blogging product - at no additional cost!

Hypnotic Blogging is packed with information and answers questions like:

- What blog makes $40,000 a month after just a year and a half?

- What is a "lifestyle blog"?

- How you can train Google to index your blog daily?

- How do I use "karmic marketing" to get other bloggers to send you tons of traffic?

- What should you do when you're afraid to take action?

Joe interviewed someone who retired at the age of 37 and decided to become a full-time blogger.  This interview ROCKS and will really change the way you think about blogging.

Hypnotic Blogging is now available as an incredible bonus to Hypnotic Marketing 2.0 -- but not for long.

Go to:

Hypnotic Marketing 2.0

To Your Success,

Paul Simister

P.S... Remember, time is running out to save money and secure your copy of Hypnotic marketing 2.0 plus all of the incredible bonuses.  And remember, HM 2.0 now includes "Hypnotic Blogging" as another brand new bonus!  But not for long:

Third Hypnotic Email Review & Comments

Now we are beginning to talk as we are starting to see the "what's in it for me" answered in sufficient detail for me to click over and take a look at Hypnotic Marketing 2.0.

We also have a scarcity play with the introduction of Hypnotic Blogging as an extra bonus for a limited time only. Buy now or lose it forever?

Despite the fact that I am a blogger who certainly likes the idea of making $40,000 per month I clicked but didn't buy.

Fourth Hypnotic Marketing Email - Did Hypnotic Marketing 2.0 Make You Cry? 

Cry?

We hope not.

Buy?

Thousands already have.

The secret?

Emotion.

Throughout the promotion of Hypnotic Marketing 2.0, it was emotion that helped slingshot HM2.0 to the top - becoming Joe's best-selling product ever.

Hidden deep within the emails and sales letter were traces of techniques that Joe teaches in his ebook, "Emotional Selling Tools".

See if you can spot 3 of them:

Hypnotic Marketing 2.0

"Emotional Selling Tools" has been a secret weapon many marketers refer back to often to really get into the heads of their potential customers.

In fact, Joe uncovered 155 different ways to trigger consumers into making an emotional purchase.

155 different ways...

Most websites fail to use just one of these 155...

And when it comes to Social Media Marketing, emotional selling is rarely used.

Very few understand the true power of what emotional selling can do for their business.

In fact, for the last year, even if someone like you wanted to get a hold of "Emotional Selling Tools", it was impossible.

It's been off of the market.

And it's still off the market today.

However, for the first time in more than a year, "Emotional Selling Tools" is now being made available to the public.

But there's one small catch.

You need to own Hypnotic Marketing 2.0.

If you already own Hypnotic Marketing 2.0, be sure to log into your members area and refresh the page.  You'll notice that there is a brand new link to download Joe's book, "Emotional Selling Tools"!

For those of you who have not ordered Hypnotic Marketing 2.0 yet... here's your chance to claim your copy of "Emotional Selling Tools", plus Hypnotic Marketing 2.0, PLUS all of the bonuses.

The "Emotional Selling Tools" book is worth the small investment of Hypnotic Marketing 2.0
alone!

Hypnotic Marketing 2.0


Remember, you'll not only get Hypnotic Marketing 2.0 and all of the bonuses you'll find on:

... but you will also get two unadvertised bonuses:

1. Emotional Selling Tools

2. Hypnotic Blogging

This has become a massive course for Hypnotic Social Media Marketing that most other marketers would charge at least $597 for.

People still can't believe that we haven't raised the price of HM 2.0.

But we're going to VERY soon...

Hurry...  Go to:

Hypnotic Marketing 2.0

To Your Success,

Paul Simister

P.S... By combining everything you'll learn in HM 2.0, Hypnotic Blogging, and Emotional Selling Tools, you will be well on your way to becoming a true social media marketing expert for your business.

Your competitors will have no idea what hit them!  But you'll know....

Hypnotic Marketing 2.0

Review of Hypnotic Marketing Email 4.0

Ok this is the one that got me because it pressed one of my emotional triggers - the desire to know more about emotional triggers.

Ironic really but it worked.

I clicked on the website, shot down to the bottom, saw the low price ($27) and bought

I didn't read the sales copy although I have taken a PDF copy to read at my leisure. In my view it always pays to study great sales copy and I am sure that Joe Vitale has laced the sales letter with all kinds of examples of Hypnotic Marketing and emotional triggers.

Since then I have been busy downloading all the goodies and there really are a lot on offer.

It's too early to say just how good the material is but I wasn't expecting a man of Joe Vitale's stellar reputation to be giving so much for such a low price.

Take a look at Hypnotic Marketing 2.0 for yourself and do yourself a favour. Grab your copy before the price increases and learn how to put the power of emotional marketing to work for yourself.

To Your Success

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

Blog Carnival Submission Tips

Some months ago I told you about the idea of Blog Carnivals where you can submit your articles to a topic specific "online magazine".

Thanks to a recent contact with Amanda of the Amanda Moore Virtual Assistant blog, I have no been encouraged to give Blog Carnivals another try.

It seems that Amanda runs her own Blog Carnival and she put out a call for articles. I left a comment asking whether she found that the Blog Carnivals generated traffic.

This prompted Amanda to leap into action and in response she wrote not one but two blog postings back to help a) convince me that traffic wasn't the only metric I should be judging the Blog Carnival on and b) writing a submission tips article to help me and other people submit to the Blog Carnivals easier and quicker.

Links to both are below:

Are Blog Carnivals Worth Your Time?

Down and Dirty Blog Carnival Submission Techniques

What a great responsive blogger Amanda is and a credit to the blogger community. She has a very good blog and I have added it to my RSS feed

But the moral to the story is that you never know what can happen when you leave a comment and start a conversation. Amanda is now promoting my blog and I have returned the favour.

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

Online Business Success 2

As developments are happening so quickly in the world of Internet marketing and online business success I have decided that I will bring you a weekly newsletter of the ideas and resources that I discover so that you can keep up to date with what is happening.

What's included:

1. Web 2.0 free report
    
2. Update on the Product Launch Formula
    
3. Free Advertising Blogs
    
4. Nitro Blueprint - price increase 1 April 2008

Web 2.0 Free Report

Are you confused by all this talk of Web 2.0 and the social media explosion that has sent websites like Facebook, MySpace and YouTube to the top reaches of the Internet charts?

Have you wondered whether you should have a blog? I love mine but I see many bloggers start up filled with enthusiasm but fade away after a few posts.

Do you wonder whether the web 2.0 presents a real opportunity for online business success or whether it is another area which will consume time like crazy but with limited success.

I knew I didn't understand web 2.0 so I enrolled on the StomperNet SMARTS coaching program to teach me about the opportunities that Web 2.0 and the social media websites present but you can't do that. The SMARTS program is closed to new members and it cost nearly $1,400 to join so it was a big decision.

You can download this free report Web 2.0 The Latest Internet Wave

Download web2point0.pdf

Read it and you will be introduced to blogging, social bookmarking, social networking and audio/video podcasts in this 37 page free ebook.

Product Launch Formula 2.0

Jeff Walker launched his new Product Launch Formula 2.0 coaching program to massive success last Thursday but unfortunately it didn't go as smoothly as Jeff would have wanted.

His server really did crash within a couple of minutes of the launch time. I know because I was buying and I'd just transmitted my credit card details and was waiting for confirmation of the transaction.

The server was down for 35 minutes.

Hundreds of other people were caught in the same situation so Jeff's back office was inundated with email questions. Some people thought they had ordered but hadn't - like me. Some people thought the transaction had failed so they ordered again but the first transaction had worked.

Anyway the point of this news update is that my grapevine says that because of all this chaos, Jeff took the Product Launch Formula off the market sooner than he had originally intended so it will open again later this week.

If you are interested in the Product Launch Formula, you still have a chance to buy but it won't last for long because the coaching program starts on April 7th.

Here is the link to register for the news - and here is the link to the Product Launch Formula story.

Free Advertising Blogs

Google and the other search engines love blogs because the content is constantly updated and because they are designed in a very simple way for the search engine spiders to work.

Some enterprising people have picked up on this and are offering free advertising blogs.

From my quick research this morning, it appears that there are different levels of sophistication available but it's no surprise that the best are not quite free.

More exposure and links back to your website will help with your online business success.

Option 1 - Mike Filsaime Free Advertising Blog

Mike Filsaime is one of the best known of the Internet marketing gurus so I expect this advertising service to be the fastest growing. As we see from sites like Wikipedia, Amazon etc Google likes big sites which receive plenty of hits.

You can post adverts for free which will be picked up by the search engines.

But Mike Filsaime is offering an Elite Membership subscription at a very attractive price which gives you added benefits including automatic regular posting of your saved adverts and the ability to embed html into your ads.

This seems to be an imitation of social networking site Ecademy with their marketplace adverts which I have been playing around with for some time.

My experience from Ecademy is that the adverts are picked up very quickly by Google and because of the power of the Ecademy website, they can feature well in searches for mid/long tail keyword phrases.

However because the adverts don't justify their place through content, their Internet presence does fade away. The Ecademy black star members who pay a lot of money for membership, have a facility to keep on automatically reposting their adverts - meaning they are fresh and as one advert fades away, another one appears to replace it.

This is the same opportunity that Mike Filsaime is offering through his Free Advertising Blog

Even better, Mike is offering a special deal.

Like the original telephone, the concept gets better as the number of users on the system increase so he is tempting the early birds with a very attractive offer that I have accepted.

The pressure is now on to write the adverts but at this stage, my plans are to keep them short and simple and point them to this blog so I can see the level of traffic that is coming through.

Option 2 - Stephen Ralph Free Advertising Blog

This blog doesn't have the fancy software that Mike Filsaime's blog has as it is just a Wordpress blog that you can contribute to.

However it is free with no pressure for any upsell. You just go and register and start posting your advertisements.

Why is Stephen Ralph doing this? The blog uses Google Adsense heavily to generate cash which I think is fair enough although its not a direction I want to go with my premium blogs.

So far there have been over 1,500 advertisements placed so the blog is growing quickly and it will attract the attention of the search engines. Stephen uses three categories - business opportunities, income opportunities and products/services so there is some grouping of like items.

I have tried this free advertising blog as well and intend to give it a post a day for a while to see what happens. Again the same strategy as before. Simple adverts pointing back to this blog so that I can see the results.

If I didn't have this blog, I would be tempted to write some longer, more keyword content rich advertisements with the hope that they may stay longer in the search engines.

But again I wouldn't target main keywords but those that may have a few searches a day. Better to be on the first page of a phrase searched 2 times per day than on page 17 for a very competitive phrase with hundreds of searches.

Other Free Advertising

To some extent the idea of free adverting blogs isn't much different from the website directories that offer free and paid for advertising.

The links may help you to move up the search engine rankings but there may not be much direct traffic from them depending on how you target your keywords and in particular your title.

My strategies for the directories is to focus the links on my main keywords to help build up my link popularity.

Nitro Blueprint System

Just another reminder that the Nitro Blueprint System price increases on April 1, 2008 by $200 so if you have been thinking about buying, it's best to do it today before the price rise. You can see my Nitro Blueprint Review or go straight to the sales letter.

Butterfly Reports

Mike Filsaime and Rod Beckwith have joined forces to create Butterfly Reports.

Mike Filsaime is the king of viral marketing and it is done with high quality free ebooks/reports which fly around the internet with your affiliate links embedded in each report.

The silver level is free although you can upgrade to get more reports each month with a higher content of your affiliate links.

You can find out the details here - Butterfly Marketing

I just love giving free reports away but you can bundle them up in any way that you want. Just remember each report out there is a potential income earner.

I am now giving Butterfly Marketing a strong recommendation and I have written an extensive posting on my Online Profits blog at Viral Marketing with Butterfly Reports

Subscribe to Online Business Success

Because the Internet world moves so quickly, I have decided that I need to have a separate email list for people interested in Internet Marketing and Online Business Success.

Note to subscribers of my main newsletter list - if you are interested in online business success, then you will need to subscribe to this list as well. While I hate spam, it is likely that this email list will be worked harder than my usual two or three emails a month because sometimes it is important that you hear about Internet marketing news quickly.

Subscribe and you receive SIX free reports to help you make your online business a success (see below for more details.)

Name:

Email:

Your details will not be passed on to anyone else.

As an incentive to sign up, you will receive six FREE reports which I don't currently make available anywhere else:

1. Ebook publishing
    
2. How small businesses can do business on the Internet
   
3. Search engine optimisation
    
4. Affiliate marketing
    
5. The web marketing guide
    
6. What a blog can do for your business

Just the titles at the moment but you know that they will have some great tips don't you?

All you have to do is enter your name and correct email address in the form below, confirm the follow up email so I know that you really do want Online Business Success and then download the reports from the next email. You can be reading the first report in just a couple of minutes if you subscribe.

Name:

Email:

Updates

I will keep updating this throughout the week as I become aware of other Internet marketing news and opportunities. Online business success is possible but it not as easy as some people claim it to be.

As always you need a clear strategy targeted at particular customers and the more coordinated it is, the more effective it will be.

To Your Success

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

© Planning & Control Solutions Ltd 2007-2008 All Rights Reserved

The Six Steps To Online Business Success

I followed a link in an email from top copywriter Carl Galetti this morning and it took me to an interesting opportunity to be able to offer free ebooks on Internet Marketing and online business success.

This is the only one I've been able to have a look at so far but this is a 64 page book written by Internet marketer Derek Gehl, CEO of the Internet Marketing Center.

Internet Success In Six Steps

The full title is "The Six Steps You Need To Follow To Guarantee The Success Of Your Online Business!" and you can download it for free by clicking on the link below.

Download online_business_success_derek_gehl.pdf

In case you are curious before you download it, the six steps are:

1. Find your niche market
    
2. Make sure you sell the right solution
    
3. Keep your visitors glued to your site with compelling sales copy
    
4. Design a website that leads visitors straight to the order button
    
5. Use an "opt-in" to build relationships with your potential customers
6. Drive swarms of cash in hand visitors to your site

Simple really and I don't think any of us can argue.

I've told you what's half a page but you can find out the nitty gritty details by downloading the ebook.

I should really be making you opt-in and give up your email address for this, just as it says in step 5 but I'm in a good mood today so grab it without any strings.

Guerrilla Marketing On The Internet

While I am writing about Internet marketing, I have just heard that the Guerrilla Marketing Association call this week is featuring Jay Conrad Levinson telling us "The Truth About Guerrilla Marketing On The Internet."

Guerrilla Marketing is strongly in favour of marketing with the latest technology and you can sign up for a free 30 day trial of the Guerrilla Marketing Association. This is one of my favourite business development resources because the membership site is absolutely packed with great information including a massive collection of mp3 recordings with experts across all the different areas of marketing.

ListDotCom

I also read and followed up an email from Mike Filsaime (creator of Butterfly Marketing and the 7 Digit Code) and took a look at ListDotCom.

Email opt-in lists are an essential part of Internet marketing and Mike Filsaime is very innovative so I thought this free service was well worth taking a look at.

It does seem to be a little like pyramid selling where the people who get in at the beginning have the option to send their emails to far more people than can send them emails.

The sales letter explains it better than I can and I have just checked. According to the system I am at the top of the tree, on level one, just below the ListDotCom administrator. If you are on one of my current lists you will know that I don't overwork it. I just send out two, three or four emails a months.

There are various upgrade options (which you have to pay for) but they allow you to email extra people.

This could drive you crazy with unwanted emails but it could also be a great way to gain aces to a double opt-in list very quickly and Mike Filsaime is offering lots of bonuses for signing up.

Just pop over to ListDotCom and take a look.

I always think that if you don't try these things, you never will never know whether they make the key difference and this is certainly an idea that could take you past the tipping point between success and failure in your Internet marketing.

I have now tried this for nearly two weeks and I've had over 500 emails.

How many have I looked at?

None. I set up a separate folder and just let them shoot in there but it clearly defeats the point.

People will become extremely frustrated with so many emails and ListDotCom is likely to get bigger or they will do what I have done.

I can't see the value. Yes you could get to send out extra emails but you would just be spamming. Not recommended.

Nitro Blueprint System Increases In Price April 1, 2008

I had an email from Kevin Wilke of Nitro Marketing explaining that the highly rated Nitro Blueprint System will increase in price on April 1 to $497.

This is no surprise to me because I have written on both my blogs that I thought it was too cheap and expected the price to increase when they had the success stories to show how well it really does work.

Now I have been advising you to wait to see how my review progresses but it is such a big system and I have become way too over-committed on these programs, that my progress through the Nitro Blueprint System is sloth-like.

But only because there have been more pressing priorities. With Nitro there is no time limit while the StomperNet SMARTS program is for a fixed time and that has been taking my primary attention. Then there was the problem that clients wanted me to do things...

But I love the Nitro Blueprint System and I have read/listened ahead but not turned the ideas into action.

Kevin Wilke, Matt Gill & Anyone Else From Nitro Are Forbidden From Reading This Next Paragraph

Even at $497 I still think it's a fantastic bargain and they could charge much more for it. Hopefully they won't. They are already wealthy.

Nitro Blueprint System Summary

It really is a step by step guide to getting your Internet business up and generating money quickly and through their forum and resources, they have a network of people who will take away the "techie problems."

As a reviewer the technical side is one of the things that is slowing me down. Some people just won't subcontract, either because it's not in their make-up or they don't have the money so I have felt obliged to handle the techie stuff myself to see how solid the Nitro Blueprint System is.

But I am no techie so all this business about the cpanel and ftp and plug-ins for Wordpress blogs leaves me cold. My advice - if in doubt, spend a bit more money and delegate. Your task is to create a business that starts generating revenue quickly.

My New Advice About The Nitro Blueprint System

Don't wait for me to finish the review.

Buy now before the price increases and if you don't think that it is superb value for money, take advantage of the strong guarantee.

To find out more you can see the Nitro sales letter or videos

Read the postings on this blog - My Nitro Blueprint System Has Arrived and Nitro Blueprint System Assessment 1 or read my review notes on the Nitro Blueprint System on my Business Development Advice Blog where I have a whole section devoted to it although it is in reverse order.

Michael Port Interviews Andy Wibbels About Small Business Blogging

My two blogs are now at the very centre of my Internet business strategy.

Michael Port has interviewed Andy Wibbels, author of Blogwild: A Guide For Small Business Blogging in his Think Big Mondays teleseminar series.

I am going to listen to the call later today but based on the quality of the other recordings in the series, I recommend that you pop over and join the Think Big Revolution. It is all free and you can download the mp3.

Subscribe to Online Business Success

Because the Internet world moves so quickly, I have decided that I need to have a separate email list for people interested in Internet Marketing and Online Business Success.

Note to subscribers of my main newsletter list - if you are interested in online business success, then you will need to subscribe to this list as well. While I hate spam, it is likely that this email list will be worked harder than my usual two or three emails a month because sometimes it is important that you hear about Internet marketing news quickly.

Subscribe and you receive SIX free reports to help you make your online business a success (see below for more details.)

Name:

Email:

Your details will not be passed on to anyone else.

As an incentive to sign up, you will receive six FREE reports which I don't currently make available anywhere else:

1. Ebook publishing
    
2. How small businesses can do business on the Internet
     
   
3. Search engine optimisation
    
4. Affiliate marketing
    
5. The web marketing guide
    
6. What a blog can do for your business

Just the titles at the moment but you know that they will have some great tips don't you?

To Your Success

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

© Planning & Control Solutions Ltd 2007-2008 All Rights Reserved

Boost Your Website Traffic and Links

I have just had Qassia recommended to me as a cool site for boosting web traffic wghich is free to join.

It rewards adding relevant content - the more you add, the stronger the links back to your sites. Its a beta site but looks promising.

I can't say that I fully understand it and appreciate all the little nuances but it will be interesting to see how it develops.

To Your Success

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

The Product Factory Is The Wind Beneath My Wings

If you have been attracted by the idea of the Product Factory for developing a signature information product but you haven't quite made up your mind, here is my second guest reviewer Cara Lumen, another Certified Guerrilla Marketing Coach with her Product Factory Review.

The Product Factory is the Wind beneath my Wings

If ever there was a driving force in my business life, it has been The Product Factory, that incredible 90 day course in product creation. Not only do you create a unique product, but you learn project management skills, online and offline marketing techniques, how to write compelling sales pages and resources on every product creation subject imaginable.

I'm about to start my fifth time through, my third time as Team Leader of The Success Magnets. Last time we won and our whole team has received a free return trip.

The people are incredible. We work in teams and in forums because there are over 100 of us but we interact with resources and ideas and support from every team.  As a Team Leader my job is to create a supportive learning environment, help you keep on target with your project, and do whatever it takes to help you get your product completed.

In the end, your product goes on The Product Factory Wall of Fame where over 35,000 people are invited to take a look.

Michael Port and Mitch Meyerson created the Product Factory. I have never known two people more in service to others. They give us everything they've got, share everything they know and are totally invested in our success. Michael is the author of  "Book Yourself Solid" and "Beyond Booked Solid" and Mitch is the author of eight books including "Secrets of the Online Superstars" and "Mastering Online Marketing". They are both mover and shakers and great teachers. They have truly been the wind beneath my wings.

The Product Factory is offered only once a year and it starts Monday February 25th.  There is a weekly call with Michael and Mitch and then a team call you select that fits your schedule.  And the rest is up to you. If you stay with the assignments, take advantage of the multitude of rich resources, and stay steady on your course, you will learn more than you ever imagined, make long-lasting friends from all over the world, and come away with a unique product for your business and know how to make many more!  I hope to see you there!

Cara Lumen, The Vision Distiller, helps you focus your passion into profitable course of action. Through internet marketing, content strategy, signature product development and her own information products she helps pro-active entrepreneurs become Success Magnets. Join her on The Product Factory and subscribe to The Success Magnets emagazine at  www.caralumen.com

Thank you Cara.

You have now seen two very strong advocates for the Product Factory (the other review is Warning! Watching Your Business Grow Is Addictive) and my more general commentary on why you need to create an information product.

So if you know you want one but you are not sure how to create an information product the Product Factory is a great place to start although based on Cara and Tina's experience you are likely to want to do it again.

I would be so tempted if I wasn't totally over-committed at the moment. I have started reading Michael Port's Book Yourself Solid book and I'm thinking that I really must do his Book Yourself Solid coaching course to make sure it is as good as I expect it to be.

To Your Success

Your Profit Coach

Paul Simister

Business coaching fgor customer focused entrepreneurs

Product Factory Review-Watching Your Business Grow is Addictive!

Following my recent post "Create Your Own Information Product or Program with the Product Factory" I am delighted to bring you the first promised review from Tina Cook of Secret2LoveMarketing.com.

As you read, you will feel her infectious enthusiasm for the Product Factory so it is probably right that it carries a health warning.

Sign up for Product Factory?
Warning! Watching your business grow is addictive!

So I’ve warned you of the potential risk - what you are about to see will lead to habit-forming behaviour!

Reading further is at your own peril!

If it happened to me, it’s highly likely that it’ll happen to you too. I suspect that something is slipped to you virtual-ally. How else can you be on a cyber-high for 90 days? Being part of an experience that is created, geared and fine-tuned with the singular purpose of increasing your success is exhilaratingly addictive!

How I Was Hooked?

I was in a confused space - on and offline.

That’s when you are at your most vulnerable and those marketing gurus know it. They entice you with this free eBook and that 30-page report. Who do you believe? He says he has the magic formula. She is very convincing and you like her style. Which program will deliver the results?

By now, we had spent quite a bit of boodle and no progress, no real results. It was taking too long. How were we going to grow our business? Our intention was to go global. From the sunny shores of South Africa, this was going to be one big leap of faith!

The first thing I noticed about Product Factory was the great content and their generosity. Hadn’t seen anything like Product Factory anywhere else. Then came across it again.

Read the sales letter. Ninety days – that’s three months - and our eBook will be complete? Sounds very good. That was the hook – I could see our eBook complete.

What Happens After You Sign Up?

Your life changes. You discover the ‘moodle’.

This is where we all hang out. It’s a big, welcoming wonderful space where an amazing group of go-getters from all walks of life meet in cyberspace. In this virtual forum we share tips, expertise, and experiences, encourage and congratulate.

I felt like a kid in a toyshop for the first few weeks! There was so much to tryout and explore: blogging, copywriting, building your brand, podcasting, shopping carts - just to name a few of the bonus resources. There are more resources than you will ever need.

For me, initially that was a huge plus. I’d spent many hours researching which online services to use for our new virtual business, for example, which auto responder to subscribe to?

Here were resources recommended by our coaches and colleagues that were actually using them and even more importantly, using them successfully! They where willing to help me with tips and shortcuts to get me over the hurdle. (Yeh, sometimes, it’s a bit scary actually doing it. By the way, Easy Web Automation is the best autoresponder/shopping cart by far.)

And then there’s all the participants - we were over 90 strong in this ‘Factory’.

The second task was choosing which team to meet with each week. Over the 3 months I got to know some of my team members very well.

• Sue Kelly in England, the Hypnotherapist,
   
• Brady Flower from Minneapolis, is a Shopping Kiosk Expert,
   
• Ed Mascari, is a Music teacher,
   
• Marcia Merrill, the Career Transitions Coach too mention a few.

We were quite a mixed bag though coaches mainly.

I only realised the value of the connections made here later. I just loved being part of the creative energy, of moving forward and on!

Everyone was also juggling the demands of their existing businesses, family commitments and somehow finding the time to create a new product. Before we knew it we were deliberating the title of our new products and the table of contents. (Two weeks prior I wasn’t even sure which direction to take.)

Also there’s your buddy.

Very important for accountability. We were encouraged to have a weekly call to go through our assignments together.

I was blessed to have connected with an amazing New Yorker, Nutrition Counsellor Randi Cestaro who created an eBook during Product Factory entitled ‘I Healed Myself from IBS & You Can Too!’ It’s amazing how you can support each other via Skype and email. From African time to New York time. Ebook covers were discussed. Sales letters drafted and re-drafted.

And then there’s the main call with our head coaches, Michael Port and Mitch Meyerson on Mondays.

Michael and Mitch whisk you on a magical learning adventure covering every aspect of you product’s creation, whether you are writing an eBook, creating your free opt-in offer, recording your first DVD, what ever you do best. Professional and playful, these two dynamos divert and focus your attention on everything you need to know – and more – to create your product. These calls are recorded so you can listen again.

A Sprinkle of Magic Dust

I’d never met a ‘juicy woman’ before I met our team leader, Andrea Amador. This is such an important and fabulous part of the Product Factory experience. Our team was called ‘The Winners’ and each week we’d call the bridge line so all twenty three of us could mastermind and share our wins.

And when I was staggering to meet the deadlines, who sent me an email to arrange a personal ‘where are you stuck’ call? Yes, this juicy woman sprinkled her magic dust and any doubts disappeared. I think that call and another amazing call with a couple of my teammates was my turning point and gave me the drive to complete two digital products within the deadlines.

What else can I warn you about?

Don’t think it’s a breeze. Taking you out of your comfort zone and into your creative zone can be a little bumpy at times AND the best time of your life!

90 days flies by so make the most of every moment and ALL the opportunities that open to you.

You will create a product or two. You can try and sabotage your success but Michael and Mitch know all our old tricks and keep you on track BIG TIME!

Want to see what we created?

This started as a ‘little test’ for me to learn how auto responders work. In 13 months we’ve had 2,077 sign up in 47 countries for the complimentary mini-course ‘Count Your Blessings’ written by my partner, Annette du Toit with my bit of editing and the design. Take a look at www.Secret2LoveYourLife.com

Then the most amazing things started happening. All our live workshops and programs were booked out! That magic dust again?

Our second and main product is our eCourse ‘Mentor Yourself to Mega Millions’ We completed the lead-generating products the free introductory chapter during Product Factory 5 and the MP3 download during Product Factory 6.

Is Product Factory for you?

If you want to stay in your comfort zone, then, no Product Factory isn’t for you. If you want to get into your creative zone and be successful then join the party! That’s how we ended the experience – a big cyber celebration!

This so much to more to Product Factory. Michael Port and Mitch Meyerson are the master marketers and their sales letter gives loads more information. Be sure to take a look at the Product Factory Mall, where all our completed products are displayed.

It’s excellent value for the cost of the program too. I’m registering for the course that starts February 25 so if I can support you by answering your questions Tina@Secret2LoveMarketing.com

There’s also a preview call on Monday 18 February at 4.00 pm EST.

It’s a call worth listening to, just to hear how two brilliant marketing coaches do it!

Tina Cook
Multimedia Marketing and Wellness Marketing Coach
Secret2LoveMarketing.com

I did tell you that people were raving about the Product Factory to me and I expect my other promised review to be just as positive.

You can't get a better recommendation than having someone say that they are going back on the program.

Over 2,000 sign-ups to an email course is impressive and of course, a critical mass develops on the Internet which fires its own momentum. Even more impressive is that through the email course, Tina and Annette have been booked solid.

So if you want to develop your own signature information product and you are prepared to commit to turning that idea into reality, just go over to the Product Factory website. You only have one week to decide before the course starts on the 25 February.

To Your Success

Your Profit Coach

Paul Simister

Business coaching for customer focused entrepreneurs

Create Your Own Information Product - Product Factory

I am sure that you have heard how important it is to create your own unique identity and in particular how you need to have your own signature information product if you operate in markets where information can make a critical difference.

I received emails from Michael Port and Mitch Meyerson overnight announcing that the 2008 Product Factory will start on 25 February. This will be the only launch of this very highly regarded 90 day intensive program this year. You can find out details here.

If you want to develop a unique information product with high brand identity and association there is a simple choice:

1. Grab your place on the Product Factory course in the next few days
    
2. Miss out for a year and risk delaying your business development
    
3. Find another top program to help
    
4. Do it yourself - a low cost but high risk option given the investment in your time you will need to create a signature information product. I know how long it takes to write an article for my blog so don't underestimate the time commitment.

Why You Should Have Your Own Signature Information Product

1. It raises awareness of you and your brand and creates instant credibility. Mitch Meyerson became famous through his Guerrilla Marketing Coaching Course and Michael Port through his Book Yourself Solid Program.
    
2. It creates advocates who will buy other products and services you develop and promote you to other people.
    
3. If it is good and appeals to the right market it creates long term passive income - work once, earn forever.

Admission Time - I Am Following A Different Route

Regular readers will know that I am following a different route to creating by own superstardom (ahem) but my route is much more expensive since it involves Rich Schefren's Business Acceleration Program and his joint venture with Jay Abraham on Maven Marketing and the home study kit.

I get other items included which may not be relevant to you so if you want to follow an information product path (and another of my Business Development Superstars Peter Thomson is a firm believer in it and has achieved remarkable things steering some of his clients down this path) I do recommend that you spend a little time having a good look at the Product Factory.

Two of my Guerrilla Marketing Coaching friends who have attended the Product Factory have agreed to write reviews of their experience but I know where they are heading as one has already done it at least twice and the other wants to do it again. See Tina Cook's Product Factory review

How To Find Out More About The Product Factory

There will be a preview call on Monday 18th February at 4:00 pm EST (so by my calculations that makes it 9:00 pm in the UK) although I seem to be ahead of the website at the moment as there is the recording from last year still available for download.

There is an early bird pricing offer which does look appealing and I would be very tempted if I wasn't so completely over-committed. I wouldn't be writing the article yet but the short launch period means that either I tell you about it or you miss out.

To Your Success

Paul Simister

Your Profit Coach, business coaching for customer focused entrepreneurs