Bradley or Brad Sugars is the founder of Action Coach (formerly Action International).
This is the world's biggest business coaching franchise and is spreading the word about business coaching around the world.
As the biggest brand, it divides opinions in the coaching industry.
As a franchise, it has its successes and failures. Mistakes are inevitably expensive so plenty of due diligence is recommended if you are thinking about becoming a business coach by taking out an ActionCoach franchise.