Paul Simister's Business Coaching Blog

Simple Writing System Express 2014

John Carlton is back at long last in May 2014 with a new promotion for his extremely successful copywriting course backed up with personal mentoring from great professional copywriters.

As he's done before, the product launch is with feedback based copywriting training with the Simple Writing System Express Course.

The genius of this is that it lets you sample exactly what the full course is like for free while you think about investing in it.

>>> Simple Writing System Express - affiliate link

Why You Should Try The Simple Writing System Express

 

Copywriting Products Articles

Some people have a natural gift for copywriters while others struggle to string a few words together.

Whatever your natural skills, you can improve your copywriting and persuasion skills through these training products and resources.

The great thing about direct response marketing is that you measure your results and you can see what is working and what isn't.

You test and experiment with new ideas, gradually building up proven techniques that work consistently across time and markets.

This experience is captured in the copywriting training programs.

Copywriting Products Articles

Robert Stover Copywriting Master Formula

I'm fascinated by how well master copywriters use words to persuade people to take action and I was very impressed with this introductory video from Robert Stover.

The Copywriting Master Formula Video

In a video (about 30 minutes long) he introduces his copywriting master formula.

It looks scary because there are 12 components to it but because it's based on how people develop the urgent want to buy, I think it makes a great deal of sense. In fact, parts of it remind me of something that I used to teach.

Effortless Influence Daniel Levis Review

I want to tell you about a training program that caught my eye recently, Effortless Influence from Daniel Levis.

Effortless Influence - affiliate link

What Is Effortless Influence?

Effortless Influence teaches you how to differentiate your business by using stories to persuade customers to buy.

You see we are pre-programmed to respond well to stories that capture our attention, stir up our emotions and make sense.

Stories entertain and inform us and keep us interested because of the natural build-up of suspense and tension.

Simple Writing System Review - So Good I'm Doing It Again

The Simple Writing System is a copywriting training and mentoring system from John Carlton and a group of star professional copywriters who act as mentors and coaches.

I joined the group of what I believe was SWS 7 in April 2010 and worked with Kevin Rogers as my copywriting mentor.

Simple Writing System - affiliate link

Elements of Style by William Strunk

Would you like two of the best books about writing to sell, as recommended by top copywriter John Carlton?

These reports are no longer available.

I can give you free pdf copies of:

Elements Of Style by William Strunk
 
"Elements of Style" is a classic 1918 book on writing by William Strunk. It is very short, gives the main requirements of plain English and can help you in all areas of business.

Scientific Advertising by Claude Hopkins

Lessons From The Marketing Legends

Wow I have just spent the last four or five hours listening to a superb presentation by Rich Schefren of the lessons from the marketing legends.

This is part of the trainings available from the Founders Club, his entrepreneurial support membership site.

Founders Club - compensated affiliate link

Update, while I continue to recommend the Founder's Club, there has been a change in the format and I'm not sure if this content is still available.

The actual Lessons from the Marketing Legends video / audio is just under 3 hours long but Rich was sharing so many pearls of wisdom that I couldn't keep up in my note taking and had to keep on stopping the recording.

Perhaps it is stupid to take notes. A pdf transcript is also included but it helps me to think as I write.

What Is "The Lessons From The Marketing Legends"?

Ted Nicholas Success In The Sun

I've got news of a fascinating copywriting product and offer from the legendary direct marketer Ted Nicholas called Success In The Sun focused on long form sales letters.

If you are frustrated with your marketing - either online or offline - and it is not producing the results you want, the answer lies in improved copywriting and a better offer.

If you don't know Ted Nicholas, he's been responsible for $7.6 billion of sales - that's $7,600,000,000 - through his copywriting and direct marketing activities. He believes this is a world record.

How To Create Magic Offers

I have spent about an hour this morning studying a magic offer!

In fact it is a magic offer to teach you how to create magic offers available from A list copywriter...

My Instant Swipe File Review

I am fascinated by copywriting and I have been gradually building up my swipe file of sales letters to help with my own marketing and marketing for clients.

With the one exceptions of headlines, what I have never done is gone through and pulled together examples of the best of the individual sections of compelling sales letters.

But Jeff Gardner has with My Instant Swipe File.

How To Write Words That Sell - Improve Your Copywriting Skills

In the promotion for new System Writing System from legendary copywriter John Carlton interviewed Joe Sugarman.

I was reminded of this interview between Mark Joyner, Joe Sugarman and Ted Nicholas.

Putting Oomph Into Your Emails - Email Persuasion Formula

As soon as I saw this product from Rich Schefren's coaching firm Strategic Profits, I thought that it sounded excellent, a strong offer and great value if you want to put oomph in your email marketing.

Email Persuasion Formula - affiliate link

Copywriting Swipe File From Ted Nicholas

Highly successful marketers online and offline share one powerful secret.

Before they attempt any marketing campaign for any product they review their "swipe file."

What exactly is a swipe file?

A swipe file is a collection of successful emails and sales letters.

NLP Wins Inner Game Of Copywriting

I am intrigued by the use of NLP in marketing and in the last twelve months I have discovered Dr Harlan Kilstein, a master of NLP copywriting.

His NLP Copywriting course is fascinating and has made me much more aware of language patterns and their subtle influence.

Simple Writing System: How To Write Copy That Sells

John Carlton has announced that he is re-launching his Simple Writing System copywriting mentoring program in early April and the launch started overnight.

Lots of great content in the launch process which will help you to write copy that sells.

Hypnotic Marketing Crash Course Joe Vitale

I am fascinated by great copywriting as I keep admitting on this blog but it is difficult to find your own unique balance between which you feel comfortable with which is why it is a great idea to sample a few of the copywriting masters before picking one methodology to use for you own copywriting.

This is why it's exciting to announced that Dr Joe Vitale, famous author for his Hypnotic Marketing and Hypnotic Writing has just released his Hypnotic Marketing Crash Course and it is available for free.

Simple Writing System John Carlton

Former A list copywriter and now top copywriting trainer and coach John Carlton is launching his Simple Writing System today, October 21 2008.

Simple Writing System - affiliate link

Simple Writing System Review

The launch has included copywriting interviews with Internet marketing greats like Rich Schefren, Mike Filsaime, Eben Pagan and Frank Kern and John has said that these videos disappear at the time of the launch.

Sugarman & Nicholas Direct Response Copywriting

A few days ago I suggested that you spend 90 minutes in total watching the legendary direct response copywriter Joe Sugarman explain his Batman adventures. This great video was released as part of the launch process for a new Simpleology Great Teachers Series course - Ted Nicholas and Joe Sugarman teach direct response copywriting.

Cut to the chase. I know this will be great so let me see the Ted Nicholas and Joe Sugarman direct response copywriting offer - affiliate link.

How To Double Your Profits In Twelve Months

Has Clayton Makepeace gone too far with his incredible 99,000% guarantee on Double Your Profits In Twelve Months or Less (affiliate link)? $79 invested, $79,000 promised return.

I am getting pretty savvy about all these Internet marketing offers but this one from Clayton Makepeace really made me stand up and take notice.

How To Write A Sales Letter Using Templates - Instant Sales Letters

Todays blog introduces the idea of writing a sales letter starting from a pre-written template written by a master copywriter. I review one package - Instant Sales Letters from Yanik Silver.

Writing Sales Letters Can Be Tough

I love great copywriting and I still have John Carlton's Copywriting Sweatshop DVDs to watch and ingrain into my brain.

I enjoy writing copy when I'm feeling inspired although it is tough when you look at a blank page and wait for the creativity flow.