I am fascinated how some people have the ability to create the desire to buy and turn it into effective action with words.
This is the art of copywriting.
I do wonder if I'm trying to understand how my own mind works.
I see some promotions and immediately they scream HYPE.... GET OUT OF THERE.
Others I read and admire for how I imagine they persuade other people to buy.
But some get the credit card out of my wallet.
Or, if I manfully resist, keep me awake at night thinking "I'll buy it tomorrow."
I hope these articles help you.