Business Coaching

How To Be A World Class Copywriter In 30 Days...Or At Least Close Enough

If you need to learn copywriting and you need to learn copywriting quickly and to an extremely high standard, if not to become a world class copywriter then at least close enough then I have some great news for you.

I can't teach you how to be a world class copywriter but I know a man who can - Gary Halbert.

Even better you can get this copywriting advice for free - although there is a lot of sweat equity involved.

The Power Of The Damaging Admission

You make your money by marketing and selling your product or service and that means communicating very clearly how what you sell can benefit your customers - how it can make them richer, thinner, happier, have more sex...

But people are tired of braggers and wary of hype.

They've been taken for a ride too many times and for too long.

So how can you be more convincing?

Sorting Mail Into The A Pile & The B Pile

Legendary copywriter Gary Halbert used to teach the concept that most people get their mail and sort it into two piles - the A pile and the B pile - before opening anything.

Why do they do that?

Because everybody's time is limited.

The A Pile gets some attention.

The B Pile is often thrown away unopened.

My Instant Swipe File Review

I am fascinated by copywriting and I have been gradually building up my swipe file of sales letters.

With the one exceptions of headlines, what I have never done is gone through and pulled together examples of the best of the individual sections of compelling sales letters.

But Jeff Gardner has with My Instant Swipe File.

Eugene Schwartz Breakthrough Advertising

I am back to thinking about copywriting at the moment and while I have read many of the classics (e.g. John Caples Tested Advertising Methods, Claude Hopkins Scientific Advertising), one book I haven't read is Breakthrough Advertising by Eugene Schwartz.

Breakthrough Advertising was out of print for many years and then Boardroom Reports (who Eugene Schwartz used to write for released it after second hand copies were selling on Amazon and Ebay for hundreds of dollars).

The Man's Guide To Marketing To Women

I am trying to get in touch with my emotions at the moment because I buy into the idea that people decide emotionally and then justify rationally at least 80% of the time.

But hey this is tough.

I'm

• a man
• British - and we invented the stiff upper lip
• a qualified accountant trained to analyse the facts and then make the decision.

I've suffered from "repressed emotion syndrome" for years and I suspect that many professional men have done as well.

How To Write Words That Sell - Improve Your Copywriting Skills

In the promotion for new System Writing System from legendary copywriter John Carlton interviewed Joe Sugarman.

I was reminded of this interview between Mark Joyner, Joe Sugarman and Ted Nicholas.

Putting Oomph Into Your Emails - Email Persuasion Formula

As soon as I saw this product from Rich Schefren's coaching firm Strategic Profits, I thought that it sounded excellent, a strong offer and great value if you want to put oomph in your email marketing.

Email Persuasion Formula - affiliate link

Copywriting Lessons From John Carlton

One of my favourite copywriters, John Carlton is getting ready to launch his Simple Writing System mentoring program again.

This means that John is issuing a lot of great content during the pre-launch stage including an interview with the copywriting legend, Joe Sugarman.

Will Your Copy Move A Somnambulant Sloth?

Asking "will your advertising copy move a somnambulant sloth" is a question I picked up from copywriting master John Carlton.

I don't like using unfamiliar words so let me just explain that somnambulant means "resembling the habits of a sleepwalker" and a sloth is an animal with the reputation for being lazy and sleeping about 15 hours per day.

So John Carlton tells his copywriting students to think of their prospects as somnambulant sloth like creatures lazing on a coach in front of the TV after a hard days work, full after a meal and feeling sleepy while browsing your sales letter.